Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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How to Make Your Content More Shareable
The title of this infographic is really The Secret Formula for The Perfect Viral Share . I love the infographic but I'm not a fan of the name... first, I don't believe there's a formula. Next, I don't believe there's…
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Email Insights: How to Research Your Email Competition
When do your competitors send their emails? What do those emails look like? What kind of subject lines do they use? What are the most popular email newsletters in your industry? These are the kinds of questions that can be…
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Key Findings on How Marketers Optimize Social Content
Software Advice partnered with Adobe to create the first-ever Social Media Content Optimization Survey . Key findings include: Most marketers (84 percent) routinely post on at least three social media networks, with 70 percent posting at least once a day.…
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How the Connected Enterprise Will Create a $47B Identity Security Market
In the last year, the average data breach cost companies a total of $3.5M, which is 15% more than the previous year. As a result, CIOs are searching for ways to keep their corporate data protected while minimizing productivity loss…
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Increase the Chances Your Content Goes Viral with these 5 Tactics
We've shared other infographics on the elements of viral content and I'm always hesitant at pushing viral as a strategy. Viral content can bring brand awareness - we see that often with videos. However, I've never seen anyone hit it…
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Is Marketing Really Changing Radically?
This infographic pulls together some great results from a Accenture's CMO Insights of 2014 , but I'm afraid that it opens with a dramatic title that's misrepresented. It states: 78% of Respondents Agree that marketing is expected to undergo radical…
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You Spend 83 Days a Year Emailing
The average salesperson logs over 2,000 hours per year on business communication, mostly on role-specific tasks (39%) and reading/answering emails (28%). While it would seem that social media is becoming the most popular mode of communication, as 72% of companies…
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24 Inbound Marketing Pro Tips for E-commerce Content Marketing
The folks at ReferralCandy have done it again with this great compendium of inbound marketing advice for e-commerce content marketing in an infographic. I love this format they've put together... it's a very cool checklist and a format that easily…
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Rant: The “P” Word
Great marketers enjoy talking about Return on Investment . Yesterday, I attended a meeting with a real estate company who had some challenges with their web strategy. Their brochure site wasn't driving too many leads and they were spending quite…
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The 13 Most Popular B2B Content Marketing Tactics
This was an interesting infographic that I wanted to share from Wolfgang Jaegel . Not simply because it provides insight into what content marketing strategies are being deployed by B2B marketers, but because of the gap that I see in…
