Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Marketing Infographics
How Are We (vs You) Using Social Media?
I’m not sure when Heat designed this inforgraphic, but it’s so good that I had to share it. The reason why it’s good is because it’s an honest look and comparison of how marketing professionals utilize social media versus the average, non-marketing person. I don’t believe enough leaders in this industry paint an honest picture of social media usage. Many…
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Marketing Books
The 7 Traits of the Social Employee: Building Culture, Productivity, and Brand Eminence from Within
As the digital economy reshapes how companies communicate and compete, the role of the employee has evolved. No longer just a participant in the workflow, today’s employee has the potential to be the face—and voice—of the brand. In The Social Employee: How Great Companies Make Social Media Work by Cheryl Burgess and Mark Burgess, the authors outline a transformative framework…
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Content Marketing
How Primary Research Turns Brands into Industry Leaders
Marketers have turned to content marketing, social media, native advertising and dozens of other marketing strategies to build relationships with their target audiences. Marketing professionals are constantly searching for new techniques and strategies to build their brand’s authority and identity. One unique way that several companies are demonstrate their status as industry leaders is by creating unique primary research that…
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Email Marketing & Automation
All Email Marketing That Sizzles Is Not Spam
This infographic from Leadpages, a landing page solution, provides some great insight into email marketing and SPAM statistics. Key to this infographic is how many legitimate emails wind up in the junk folder. Chances are that’s where many of yours are, too. Permission-based email continues to lead the pack in incredible click-through and conversion rates. So many businesses are putting…
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Randomize Your WordPress Headlines Easily
I was looking for a plugin or some code to shuffle headlines on our home page at DK New Media to have some fun and dress up the home page a bit. The problem was that I have a theme applied that has specific fields for the tag line and description of the site, and I didn’t feel like tearing…
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E-commerce and Retail
The Rise of Mobile Commerce, and the Benefit to Marketers
Now that consumers can make online purchases anytime, and in any place that has a mobile signal or wifi, the most successful companies are optimizing their mobile platforms to meet their customers’ needs. Only a few years ago, retailers were beginning to think email marketing was a dying approach, but the recent boom in M-commerce is proving quite the opposite.…
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Email Marketing & Automation
The Advantages of Triggered Emails
Emails are typically utilized for push marketing and are a one-to-many message. Within the industry, this is fondly known as batch and blast. The timing is up to the sender. Triggered email differs, combining a custom template and user data to send an email message when a specific event occurs. The event triggers the email. Triggered emails are sent directly…
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Advertising Technology
How Pay-Per-Click Will Enhance Your Inbound Marketing Efforts
An important conversation that’s going on today is how to allocate your money with your inbound marketing efforts. Marketers, on average, are using over 13 different tactics in their strategies to attract new leads (source: Content Marketing Institute), including infographics, blogging, email campaigns, videos, etc. So, how do we figure out where to spend it and how much to spend?…
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Analytics & Testing
GoSquared: Real-Time Analytics and Data
If you haven’t heard of GoSquared, it’s already running on over 30,000 websites! GoSquared markets itself as the simplest, easiest to use analytics ever. Not only do they aim to take visualization of analytics data to the next level, the data itself is all yours via their robust API. GoSquared aims to provide you with everything you need in an…
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Analytics & Testing
Seth Godin is Wrong About Numbers
As I was reading a blog post on a site, I came across a quote from Seth Godin. There was no link to the post, so I had to verify it on my own. Sure enough, Seth had said it: The questions we ask change the thing we make. Organizations that do nothing but measure the numbers rarely create breakthroughs.…
