Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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The Premature Death of Outbound Marketing
The SBA estimates that 600,000 new employer businesses are incorporated every year. Not many of them benefit from a brand name like IBM or Coca Cola. In order to survive they have to hunt for new business. Even major corporations…
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Using Digital Asset Management to Streamline Social Promotion
We have two clients right now that have millions of customers nationwide. The pressure to scale a social media strategy that promotes, reacts and responds to that size of network is no small undertaking – and truly impossible without the…
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Are You Listening?
Have you ever took the time to reach out to a brand or company online to report a customer service issue or an issue with the product or service? Have you ever been disappointed when the brand or company simply…
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Video: The Art of Data Visualization
As we work with data and big data sets and customers, we find that data becomes very dangerous when misrepresented or misinterpreted. Marketers sometimes take advantage of this to twist the interpretation to the benefit of the client. This is…
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Highlights of the Social Customer Index Report
Utilizing social listening software, every day we identify complaints, mistruths, service requests or compliments made to companies that lack any response from the business targeted. While consumers are now dominating social media, businesses are getting worse at responding. According to…
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LinkedIn: Top 25 Social Media Experts to Follow
Jason Miller recently posted on social media that he felt he had given birth when his newest creation was finally published. No doubt he’s proud of this baby! The Sophisticated Marketer’s Guide to LinkedIn is fantastic: creative, colorful, and packed…
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Amplifinity: Solutions for Brand Advocacy
Amplifinity enables B2B, B2C and Agencies to deploy brand advocacy strategies. Benefits of brand advocacy programs result in improved customer acquisition, the creation of loyal and accessible brand advocates, and ultimately – to drive sales. Their enterprise platform breaks down…
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Web Testing, Browsers and Resolutions
The team over at Webby Monks have put together this helpful website testing ionfographic (Click through for an interactive infographic). The infographic defines must test browsers, their Operating Systems and resolutions. Here are some associated stats highlighted in the infographic:…
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How to Find New Marketing Channels
“It was a really cool place to hang out until everyone else started going there.” This is a common complaint among hipsters. Marketers share their frustration; that is, if you replace the word “cool” with the word “profitable.” A great…
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The Surprising Words That Get Top Content Shared
Recently, I wrote about 2 key elements that article titles should incorporate if they wish to be clicked on and read. Some words don’t just impact what folks read, it can also impact what folks share! This infographic from ShortStack…
