Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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The Most Wanted Wearable Technologies
A few weeks ago, my mother had a scare with her heart that required her to wear a defibrillator full time. The system monitored and uploaded her heart data through sensors in the vest, would automatically warn if there was…
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Signal: Grow with Email, Text, Social and Sweepstakes
BrightTag , a cloud-based marketing platform for Internet retailers, has purchased Signal. Signal is a centralized marketing hub for cross channel marketing via email, SMS and social media. Signal features include: Email newsletters - pre-built, mobile-optimized email templates to use…
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Email Marketing Stats You Need to Know
I'm not too sure every single email marketing statistic here is imperative to your email marketing, but a few of them really stand out to me: Email Advertising Revenue is surprisingly low and far underutilized. I'm always surprised on our…
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The 5 Social Media Misconceptions of Businesses
Recently, I was interviewed and asked what misconceptions companies make when developing and implementing their social media strategy. My experience may run counter to many of the gurus out there, but - in all honesty - I think this industry…
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The Content Marketing Conundrum
Whether you're across the pond or here in the Americas, I don't believe the challenges with content marketing are indifferent... developing a measured strategy that develops compelling content relevant to your audiences across mediums and levels of intent is tough.…
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Workamajig: Financial and Project Management for Creative Agencies
Workamajig is a web-based system for managing your advertising or marketing agency's finances and client projects. More than 2,000 firms utilize their marketing management software for their in-house departments. Workamajig is a customizable, Web-based project management software that streamlines everything…
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The Mobile Marketing Takeover
Mobile phones used to be so alien to us all, and yet now they are completely common place. Smartphones are more advanced and more interactive than ever, and there are still new and exciting developments under way for many large…
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Google Analytics: Content Grouping for Content Performance Analysis
This feature in Google Analytics may be one of the biggest and most helpful that they've released in a long time! As we produce content for clients, we're always aggregating stats at a topical level to understand what contnet performs…
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Mobile Payment Hacks for Business
Does your business provide a mobile payment option? As payment services and mobile technologies become ubiquitous, the opportunity to turn a prospect into a customer through a mobile payment option should be on your radar! Mobile payments are clearly the…
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Wealthy Customers Want Social Customer Care
A key social media marketing strategy must incorporate customer service. Many companies differentiate the two, but your customers don't have any such separation. Once you're social, they're going to utilize this channel for questions, comments and complaints. The good news…
