Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Sales Enablement, Automation, and Performance
DemoChimp: Automate Your Demos
DemoChimp is currently in a closed beta but looking for organizations who are interested in using their service. DemoChimp personalizes product demos, increasing your website conversion rate and your demo-to-close ratio during the sales process, all while gathering product analytics. DemoChimp automatically configures a demo in response to each prospect’s unique needs, just like an expert salesperson. DemoChimp Features and…
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Content Marketing
Content Marketing for Real Estate
When we built Agent Sauce combining sites, IDX integration, tours, mobile tours, video tours, email marketing, SMS messaging, and direct mail, we knew that content marketing was key to driving more sales to agents. And, not surprisingly, our agents that leverage the platform fully see the greatest response and close rates. Content marketing isn’t merely a buzzword or some unproven,…
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Content Marketing
Ideas for Turning Content into Conversions
If you’ve not heard of ion interactive, you really should check them out. Not only do they have some fantastic web-based software for creation and testing effective landing experiences, they also provide tons of supporting data and best practices for businesses. They speak at many events throughout the country as well and always provide great content. This infographic is no…
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Marketing Infographics
Social Marketing Requires Thinking Mobile
Marketers often think of social media as just another medium to promote or advertise their products and services. What they don’t often recognize is the ability to harness social media as an interactive channel that provides feedback and can echo your marketing efforts. Smart marketers are already taking advantage of organic content and paid advertising strategies to reach mobile users.…
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Analytics & Testing
Why Google Hiding Keywords is Great for Marketers
It seems everyone is whining and in a tizzy about Google not providing organic keyword data in Analytics. While I believe it diminishes the value of analytics somewhat, I would argue that it’s a great move that will help content Marketers. I’ve written in the past that SEO is Dead and I’ve watched as the industry has slowly gone away.…
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Email Marketing & Automation
How To Use Animated GIFs Effectively In Your Email Marketing
An animated GIF consists of a series of individual images or frames displayed in a sequence to create the illusion of motion or animation. Each frame can have its own time delay, allowing for different durations for each frame of the animation. Here’s a great example: Animated GIFs are commonly used on websites and in digital communication to add simple…
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Marketing & Sales Videos
Falcon Social: Social Media Management for Enterprise
With Falcon Social, B2B marketers are making use of the extensive features like powerful moderation, publishing, and engagement tools to create connections, build brand awareness, gain insights, and generate new leads to drive their social business. Falcon is a fully comprehensive suite packed with powerful features for solid team collaboration, precise performance measurement, and dynamic customer engagement. They are a…
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Analytics & Testing
Conversion In A Box
Conversion In A Box is a combination of landing page, form and data administration, automated email response, and analytics in a single solution. Conversion In A Box helps you turn any webpage into a conversion strategy. Upload compelling content to our secure servers and we’ll generate form code that you can easily paste into blog posts, Facebook pages, websites, landing…
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Analytics & Testing
Optimization: Content, Paths, Landings and Conversions
As we take on new clients, we almost always have to explain how prospects are finding our clients’ sites, how they are entering the site, and how they are converting into customers through their online marketing strategies. It’s never as designed. Our customers spend a ton of time on their home page, very little time on internal pages, and almost…
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Content Marketing
Why Medium.com Is Critical for Your Marketing Strategy
The best tools for online marketing are constantly changing. In order to keep up with the times, you need to keep your ear to the ground, to pick up the newest and most effective tools for audience building and traffic conversion. SEO blogging strategies emphasize the importance of “white hat” content and sharing, so you can leverage business blogs, authority…
