Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Email Versus Social Media
This well-detailed infographic from HostPapa provides more insight into how each medium – email or social media – should be utilized rather than whether one is a substitute for the other. They’re simply not. You should not be doing one…
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Brand.net: Precision Geographic and Data-Driven Display Advertising
Yesterday I had lunch with good friend Troy Bruinsma, an accomplished sales and marketing executive. Several years ago, we worked on direct mail campaigns for Troy when he worked for a cable company. Utilizing data cleansing, his customer data, their…
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Please Don’t Fall for SEO Email SPAM
Every seasoned website owner has seen them: the cookie-cutter SEO sales emails promising the world with vague claims and dubious guarantees. The one below recently landed in my inbox from a supposed Business Development Manager with no real company name,…
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The Rise of Social and Mobile Native Ads
With the increasing popularity of smartphones, more people are using their mobile devices to check their social accounts than their desktops. Smart marketers are taking advantage of this shift by increasing their spend to mobile marketing, and integrating their ads…
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Has Social Media Reached Its Innovative Capacity?
Social media’s growth in the last few years was unlike anything we’ve ever seen. Along for the ride, of course, was social media marketing. As we look to 2014, I can’t help but wonder if – as fast as social…
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Seven Deadly Sins of SMS Marketing
Text messages continue to be an incredible means of marketing but it’s not too sexy so there’s not typically a lot of noise about it. There should be. SMS marketing (with MMS becoming mainstream) continues to drive incredible results. If…
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appFigures: Reporting for Mobile App Developers
appFigures is an affordable reporting platform for mobile app developers that brings together all of your app store sales, ad data, worldwide reviews, and hourly rank updates. appFigures collects and visualizes sales & download numbers, world-wide reviews & ranks, and…
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11 Essential Ingredients to a Compelling Blog Post
Some of the best content you’ll find on the web happen when you’re able to take a complex process and simplify it. Copyblogger has done just that with this infographic on writing blog posts. Every aspect of the advice is…
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Businesses are Risking Authority by Buying It
Recently, I was in a discussion in a social media leadership group on Facebook and I was astonished when one of the members defended buying followers. A couple of years ago I wrote a post that Numbers Matter. In that…
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A Field Guide to Navigating Social Media
This infographic from Lemonly and 9clouds providing insight into how to navigate social media is quite unique. The goal was to paint a clear picture to answer three questions that 9clouds always received – What networks should I be using?…
