Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
Content Marketing
Evidence Points to a Correlation Between SERP Ranking and Web Host
In late August, Matt Cutts explained that Google looks at site speed as a factor in where a website shows up on the search results page. In his Webmaster Help video, he stated: “If your site is really, really slow, we’ve said that we do use page speed in our rankings. And so all of the things being equal, yes,…
-
Content Marketing
Marketing Automation Trends, Challenges, and Success
Holger Schulze and the Everything Technology Marketing blog conducted a survey of B2B marketers in the B2B Technology Marketing Community on LinkedIn. I asked Troy Burk, CEO of Right On Interactive – a marketing automation platform that’s been identified as a leader in the industry – to provide feedback on the survey results. The survey was nicely done and provides…
-
Email Marketing & Automation
7 Ways to Send an Unsuccessful Mobile Email
ReachMail statistics show that over 40% of emails are opened on mobile devices. I browse emails on my mobile device throughout the day so that I can get to the emails that are most important. Many of the emails that I delete are commercial in nature and unreadable on my iPhone. Rather than trying to zoom or swap to landscape…
-
Analytics & Testing
Non-Profits: Cloud-Based Fundraising 3.0 with Bloomerang
Nonprofit donor management technology has long been mired in drab UI, poor UX and high costs. Bloomerang is flipping the script. Co-founded in 2012 by 30-year nonprofit sector and technology veteran Jay Love, the cloud-based fundraising software helps nonprofits manage their pool of donors. Where Bloomerang differentiates itself is a focus on donor retention. While many nonprofit software programs allow…
-
E-commerce and Retail
FlockTag: Universal Loyalty System and Intelligent Deals
This afternoon I went for a visit down to my favorite coffee shop, the Circle City Coffee Shop, and FlockTag had setup shop there! What impressed me was the ease of use for the both the customer and the business owner. To register the loyalty card, FlockTag setup a secondary, mounted tablet. The customer taps their card on the reader…
-
Social Media & Influencer Marketing
Addvocate: Identify, Amplify, Measure, Optimize, Govern
Companies don’t take advantage of the powerful force they have internally when it comes to social media. We watch all the time as companies employ 1 or 2 social media folks to manage a corporate social media presence. They work hard, they distribute great content, but they’re in their own bubble when it comes to promoting their content. If you…
-
Content Marketing
Dos and Don’ts of Content Marketing
Alright, here’s your chuckle for the afternoon. Using Meltwater Buzz, we just saw this simple and beautiful infographic providing a good checklist of items that one may want to keep in mind when developing their content marketing strategy. One of the rules with regard to blogging is Don’t publish a badly written blog. I’ve seen a lot of bad writing…
-
Analytics & Testing
Locations for Your Calls to Action
We’re always testing Calls to Action on our own sites and our clients. This may be an elementary post, but there are several places to provide a path to engagement on the typical website. I’d encourage companies to program these locations into their content management themes to make it easier for businesses to add, update, and test different calls-to-action. CTA…
-
Content Marketing
14 Statistics to Justify Content Marketing
We often work with folks that have trouble understanding the benefits of content marketing. They may be advertising on traditional media or be driving sales with a fantastic outbound team. While we’re not in any way against that, the investment is quite different. With advertising, the audience is owned by someone else and you’re paying a premium to access that…
-
Social Media & Influencer Marketing
Adphorus: Facebook Ad and Social CRM Platform
Adphorus is a Facebook Ad Optimization platform that works on top of Facebook Marketing API and Social CRM, allowing you amplify your return on investment based on existing customer data. Adphorus Features: Actionable Dashboards – Use dashboards to track your campaigns and your KPIs. Performance Marketing – conversion tracking, optimization based on CPA, and test multiple target group, creative, placement…
