Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Marketing Infographics
Your Social Media Marketing requires Images
The power of social media is the ability of your audience or community to echo your message to extend its reach. For marketers, the skillset they need to master is the ability to ensure they utilize messages that are remarkable. Recognizing that images significantly increase the chances of your message being shared means that your social media marketing efforts must…
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Content Marketing
Power Your Online Marketing with CDNify
We’ve all been there haven’t we. Toiling away on your client’s marketing campaign, doing crazy hours and multi-tasking like the best of them. Trying your best to make sure everything is in place, so that things run as smoothly as possible when you go live. I’ve certainly been there and I’ve lost track of the amount of hours I’ve spent…
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Marketing Infographics
Elements of a Perfect Facebook Contest App
The first thing most business owners do when they want to increase engagement and Likes on their Facebook Pages is create a contest app. Yet so many people are confused not only by Facebook’s complicated rules, but by how to create an app that actually does what they hope it will. Creating the perfect app is both an art and…
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Social Media & Influencer Marketing
Understanding the Value of Influence
We recently had a company who wanted us to help promote their platform to investors, key people in the industry, and clients. The company didn’t have the funds to acquire our services so we requested some exclusivity and a percentage of the revenue or profit that may come from the growth or sale of the company. It’s not going to…
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Social Media & Influencer Marketing
5 Insights Social Media Data Can Reveal for Your Business
With social media sites such as Twitter and Facebook on the meteoric rise, companies are beginning to incorporate data collected from these social sites and their users into many aspects of their business, from marketing to internal Human Resources issues – and with good reason. The sheer volume of social media data makes it incredibly difficult to analyze. However, various…
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Content Marketing
Smartfile: Whitelabel Your Large File Solution
Whether you are starting a new business, or launching a new product, the first question you have to ask is, “Who is my market/customer”? Sounds easy, right? Before I get to the part about us completely failing to answer that question correctly, let me give you my two-sentence business pitch: SmartFile (that’s us) is a file sharing company designed for…
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Content Marketing
Share As Image: Highlight, Click and Share your Text
I got to do a book signing with Beth Hayden at Social Media Marketing World, author of Pinfluence: The Complete Guide to Marketing Your Business with Pinterest. One of the tools that Beth shares in her book that is super simple but really great is called Share as Image. For a few bucks, you can drag a bookmarklet into your…
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Content Marketing
Hoax Marketing? Ivar’s Undersea Billboards
According to YouTube, 72 hours of videos are uploaded every minute! X users update 400 million times per day. In a world so full of noise, it is hard for a product, website, or service to be heard. It is even harder when there is nothing truly exceptional about the thing being marketed. Every day, marketers face the challenge of…
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Analytics & Testing
Marketers and Machine Learning: Faster, Smarter, More Effective
For decades A/B testing has been used by marketers to determine the effectiveness of offers in driving response rates. Marketers present two versions (A and B), measure the response rate, determine the winner, and then deliver that offer to everyone. But, let’s face it. This approach is cripplingly slow, tedious, and inexcusably inaccurate – especially when you apply it to…
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Marketing & Sales Videos
Infographics and Video: Online Search Behavior Survey
iAcquire conducted a three-part study on how people behave online – producing infographics for search behavior, mobile behavior and social media behavior. The full results can be observed in this infographic video: iAcquire partnered with SurveyMonkey Audience for a study that gives us actionable insight into search patterns. With mobile devices becoming a mainstay in people’s lives, iAcquire wanted to…
