Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Optimized Marketing: Why You Should Align Brand Segmentation to Activation & Reporting
With high volumes of data created across multiple marketing channels, brands are challenged to organize and activate the right data assets to maximize cross-channel performance. You must align your brand segmentation with digital activation and reporting to understand better your…
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Social Customer Service for Marketeers
Customer service IS marketing . I'll say it again... customer service IS marketing . Because the way you treat your customers is promoted on social media, ratings and reviews every single day, your customer service is no longer an indicator…
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How to Make Marketing Automation Work for You
There's a lot of confusion in the online front today on what exactly marketing automation is. It seems that any company who figures out how to send an email based on a triggered event calls themselves marketing automation . We've…
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GoDaddy: The Strategic Pivot Away From Provocative Ads That Fueled Its Future
I’ve disliked GoDaddy for years. Their old reliance on suggestive, attention-seeking advertising always felt cheap and out of step with the standards many marketers work hard to uphold. While the company poured millions into tactics that grabbed headlines, the approach…
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5 Ways that Tablets are Changing the Retail Experience
This week I was shopping in the local CVS pharmacy and was pretty intrigued when I noticed a full, multimedia display with video and sound promoting one of the electric razors. The unit fit right on the shelf, didn't take…
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Blog Promotion Strategies From Top Marketing Experts
A successful blogging strategy ain't easy but it's also not rocket science. Some folks think that "If you blog, they will come..." but nothing could be further from the truth. Sure, you could organically attract folks to your blog over…
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MeetingHero: An App for Meeting Productivity
Marketers have meetings all the time as do agencies... meetings are the lifeblood of ideation and planning. But meetings can be terribly unproductive as well. While many people want meetings all the time, I often resist. Meetings are taxing and…
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How to Get Fans Creating and Sharing Content for You
We just shared how LinkedIn was utilizing storytelling and user stories to increase it's brand marketing efforts and up pops this infographic from Neil Patel - How to Get Fans Creating and Sharing Content for You . The infographic walks…
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LinkedIn Gets Personal with its Storytelling
Of recent, I've been spending much more time on LinkedIn than other social media networks. I recently invested in a Premium account so that I could research who was reviewing my profile as well as improve the efficiency of networking…
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What is Expressed versus Implied Permission?
Canada took a stab at improving its regulations on SPAM, and the guidelines businesses must abide by when sending their email, mobile, and other push communications with the new Canada Anti-SPAM Legislation ( CASL ). From deliverability experts I've spoken…