Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
The 7 Myths of Email Marketing
Alchemy Worx currently manages and deploys 300+ consumer and business emails every month for 30+ national and international brands. If ever there were experts on what works and what doesn't work with respect to email marketing, they know it! They've…
-
Why Video Marketing Drives Sales
I believe there will be a day that the average website will have video integrated carefully into every page and nearly every post that is published. The costs of recording, publishing and distributing video content has dropped significantly, making it…
-
Findability – 21 New Rules of Content Marketing
While the foundations of building a site are still in play, it's the content that's now successfully driving the success to companies investing in great marketing strategies. Many companies who invested heavily in search engine optimization have seen those investments…
-
Video Marketing: Social Proof by the Numbers
Today I was meeting with a client and discussing the opportunity for them to overtake their competitors online utilizing video. The company has a strong brand that's trusted online and there's no doubt that video production will drive more direct…
-
Social Media Guide for Financial Professionals
Marty Thompson is always discovering fantastic content when it comes to social business. If your company seeks professional consultation on developing your social efforts, I don't know of a better consultant in the industry. In this infographic, the guidance is…
-
Free Ebook: Listen Up! Social Listening for Smarter Business
Do they really like you? It’s not so hard to find out these days. Social listening is arguably the most significant technology to hit marketing since social media itself. Those of us with a traditional marketing background remember the days…
-
DemoChimp: Automate Your Demos
DemoChimp is currently in a closed beta but looking for organizations who are interested in using their service. DemoChimp personalizes product demos, increasing your website conversion rate and your demo-to-close ratio during the sales process, all while gathering product analytics…
-
Content Marketing for Real Estate
When we built Agent Sauce combining sites, IDX integration, tours, mobile tours, video tours, email marketing, SMS messaging, and direct mail, we knew that content marketing was key to driving more sales to agents. And, not surprisingly, our agents that…
-
Ideas for Turning Content into Conversions
If you've not heard of ion interactive , you really should check them out. Not only do they have some fantastic web-based software for creation and testing effective landing experiences, they also provide tons of supporting data and best practices…
-
Social Marketing Requires Thinking Mobile
Marketers often think of social media as just another medium to promote or advertise their products and services. What they don't often recognize is the ability to harness social media as an interactive channel that provides feedback and can echo…
