Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Paid and Organic Search Marketing
Five Ways Responsive Design is Changing SEO
Responsive design is obviously a big deal; such a big deal that Mashable has hailed 2013 as “the year of responsive design.” Most web professionals understand this — responsive design is changing the way that the Internet looks, feels, and works. There’s something less obvious going on, though. Responsive design also changes SEO. When we look beyond the CSS of responsive design,…
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Paid and Organic Search Marketing
Citations and Co-Citations for Local SEO
The pagerank algorithm was largely gamed because all it required was a black-hat SEO person building keyword-rich links back to a site. Over time, regardless of where the links were built, the site would rise in rank. Google knew that their search engine results were being gamed and subsequently strengthened their algorithms to pick up other quality queues. The quality…
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Email Marketing & Automation
With Mailbox, I Might Make Inbox Zero
When I hear professionals like Michael Reynolds of Spinweb discuss Inbox Zero (reaching a point where you have no emails in your inbox), I quietly snicker and mumble “Your mother is a hampster, and your father smelt of elderberries!”. My inbox has over 3,000 messages. A couple months ago it was over 20,000 messages until I accidentally deleted 17,000. I…