Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Mobile Marketing, Messaging, and Apps
Does Advertising in Social Games Work?
In terms of eyeballs and attention spans, no single distribution channel might compete with social gaming. People across the world spend about 200 million minutes a day playing Angry Birds. Zynga’s new game, Cityville, attracted 100 million users in its first month alone. Marketers may try to snatch a piece of the gaming pie by slipping in some casual games…
- Marketing Infographics
3 Ways Businesses Struggle with Mobile
Mobile adoption is skyrocketing but few businesses are responding. Those who are are seeing incredible results on their investment… those who are not are being left behind. The message in this infographic could not be any clearer. It’s the strategies, stupid. Even smart CIOs and well-managed enterprises are having problems as they embrace mobility. And while mobile devices and apps…
- Marketing Infographics
Social Local Mobile Behavior
Rocketfuel has produced this infographic with some details for mobile, social and local behavior. The intersection of social, local, and mobile marketing represents an early and still untapped opportunity for marketers. To make some sense of the SoLoMo landscape, we developed a SoLoMo infographic that combines the most pertinent industry research with our own primary research to share what you…
- Social Media & Influencer Marketing
10 Takeaways From Gary Vaynerchuk’s Speech On Customer Retention and the ROI of Social Media
I’m not sure I’ve heard a speech that more closely matched the way we work with our customers. Like many of the other folks I respect in the online marketing industry, Gary Vaynerchuk isn’t just blowing smoke with theory… he’s aggressively applied, tested, and fine-tuned his approaches to online marketing – and succeeded. This is a matter-of-fact style speech (warning:…
- Marketing & Sales Videos
Video: Social Media Revolution – The Parody
We’ve posted the series of social media revolution videos based off of Erik Qualman’s Socialnomics. They’re insightful and full of staggering statistics on how social media is changing the way we live, work and communicate with one another. This parody is too funny not to share, though. People say that when you touch on the truth… that’s when things get…
- Marketing Infographics
What’s a Facebook Friend Really Worth?
Facebook’s IPO has come and gone already and there’s no shortage of opinions floating around the blogosphere as to whether or not it was successful and what the future may hold for Facebook’s users. No matter your thoughts the fact remains Facebook raised $16 billion in an afternoon after raising their target price twice and had the 3rd largest IPO…
- Marketing Tools
Dig Deeper Into Your Survey Results: Cross Tab and Filter Analysis
I do Social Media Marketing for SurveyMonkey, so I’m a big proponent of using online surveys to reach out to your customers to make better more strategic business decisions. You can get a lot of insight from a simple survey, especially when you know something about creating and analyzing it. Writing and designing a good survey is an important part…
- Marketing Infographics
Mobile Marketing Growth
The numbers are staggering and continue to accelerate. More and more people are trading in their mobile phones for smartphones, generating a huge demand for marketing apps, marketing-optimized web sites, location-based services and interactive mobile and social usage outside the home and office. From the Infographic: The traditional cellphone is being overtaken by the far more capable ssmartphone. Equipped with…
- Content Marketing
Why Content for SEO?
Great find by good friend Chris Baggott of Compendium. Although we challenge many of the tactics that SEO companies utilize to gain ranking, there are still thousands of queries in search engines every day by people trying to find your product or service. The questions vary… so a few pages of great content just isn’t going to cut it anymore.…
- Marketing Infographics
The Facebook Power User
Today’s the day! Facebook will officially be a $100 billion property, skyrocketing the company to the top of the most valuable companies in the United States. Quite honestly, I wouldn’t buy a single share if I were in a position to. I may be naive, but I don’t think there are enough humans on the Earth to sustain growth enough…
