Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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How Small Businesses Use Social Media
It’s always interesting to note out other marketers are leveraging social media for their own benefit. Pagemodo has developed an infographic on How Marketers Are Using Social Media Successfully. The infographic is based on a recent survey and showcases the…
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Rise of the Visual Social Networks
Flickr, Pinterest, Instagram, Path, Facebook and Twitter are all focusing quite a bit of attention on visuals. It’s long been understood by marketers that visuals are essential to all content marketing efforts – but not it appears more important than…
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Why Don’t You Know Who I Am?
It’s important to prequalify our marketing prospects to ensure we are getting the right customer. If we sign the wrong customers, we immediately know because our productivity lags, meeting volumes increase, and more and more frustration enters the relationship. We…
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An Email’s Journey to the Inbox
We were just discussing in a content marketing training webinar today with a national company how email design and email marketing performance has changed due to the way clients render as well as how mobile devices render email. With 30%…
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Cisco: The Power of In-Person Meetings
A couple of years ago, we met with some of the board at Cisco via Telepresence, and it was nothing short of amazing. Speaking to someone full-size and face-to-face has incredible value. The folks at Cisco agree and have put…
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Top 5 Tips for Survey Greatness
There is a simple truth presented by the Internet era: Soliciting feedback and gaining insight into your customer base and target market is easy. This can be a wonderful fact or a fear-inducing one, depending on who you are and…
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You Are Not the Fortune 500
Roger Yu of USA Today just wrote an article a few days ago on companies abandoning blogging: With the emergence of social media, more companies are replacing blogs with nimbler tools requiring less time and resources, such as Facebook, Tumblr…
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6 Common Keyword Misconceptions
As we continue to dive into deeper and deeper research with clients on the type of keywords that are attracting search traffic, we find that many companies have the wrong idea when it comes to keyword research and usage. A…
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Time to Spring Clean that Email Marketing Program
It’s that time of year again. The days are longer and the weather is nicer. People usually take advantage of spring time to be able to clean their houses from top to bottom. I know I’ve already done a deep…
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Free Pinterest Marketing Guide from Brainhost
1.webp” alt=”” title=”Promote Your Site with Pinterest” width=”300″ height=”390″ class=”alignright size-full tie-image15685″ />The folks from Brainhost dropped me a line promoting their new guide, How to Promote your Website with Pinterest and I think they’ve done a nice job on…
