Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Determining Facebook and Twitter ROI
I'm not sure I agree with the title of this infographic from InventHelp since it doesn't actually educate one on how to determine the literal return on investment. More so, it's a great infographic that shows where marketers should look…
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Online Testing Essentials
So you've finally deployed all of your online marketing strategies and they're integrated and functioning well. You're able to measure and see the impact of each strategy independently... now it's time to begin testing. Where do you start? From KISSmetrics…
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Should Sales Teams Blog?
I happened to see a poll result from SellingPower and just about had a stroke when I saw the result. The question is Should Sales Teams Blog ? Here are the results: 1.webp" alt="" title="SellingPower Results" width="485" height="210" class="aligncenter size-full…
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Reaching College Students?
It shouldn't be any surprise that if you need to reach college students, you need not look any further than their phone. The amount of information, innovative tools, and functionality that are now available on your phone means that people…
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Why Your Business Must Go Social
It's no secret that social media marketing is everywhere. We see the familiar Twitter and Facebook icons on our TV screens and in our emails. We read about it online and in the newspaper. Unlike other more traditional forms of marketing,…
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White Hat Monsters of SEO
It's always great to see some humor used in some infographics. And it's especially great to see those in the industry pushing great SEO practices. I've said that SEO is dead and this infographic speaks to that indirectly. The fact…
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How Do Colors Impact The Perception of Your Brand?
Color is always a fascinating topic, and the infographics we've shared have been the most popular on Martech Zone. Color preferences by gender , logo colors , complementary colors , and whether or not colors impact sales have all been…
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Podcast: Three Key Automation Strategies To Improve A Business’s Local Marketing Results
Today, we had Shane Vaughan on the Martech Zone podcast discussing local marketing automation. Shane is the CMO of Balihoo, a company that provides local marketing automation services. Balihoo is a marketing automation platform that serves enterprise companies with local-level…
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Steps to Create a Facebook Page
Absolutely love that the great folks at Firstscribe actually took the time to fully document the nuances of creating a Facebook page . For some of us that have done it enough times, we don't mind banging around the Facebook…
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Thought About Marketing With Ebooks?
We're huge advocates of repurposing content... webinars to blog posts, blog posts to whitepapers, whitepapers to infographics, infographics to presentations, presentations to ebooks... the more you can make content work for you, the better the investment you can make on…
