Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Steps to Create a Facebook Page
Absolutely love that the great folks at Firstscribe actually took the time to fully document the nuances of creating a Facebook page . For some of us that have done it enough times, we don't mind banging around the Facebook…
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Thought About Marketing With Ebooks?
We're huge advocates of repurposing content... webinars to blog posts, blog posts to whitepapers, whitepapers to infographics, infographics to presentations, presentations to ebooks... the more you can make content work for you, the better the investment you can make on…
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Convert Customers into Advocates with Zuberance
The best way to promote a brand is by having a bunch of highly satisfied customers talk about it. The best customer to do it is a brand advocate - a customer whose satisfaction has reached the level of passion.…
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4 Keys to a Successful Mobile Campaign
The folks at Milo have done it again with this infographic , providing evidence that the low cost and great return on mobile marketing campaigns should be a strategy in everyone's small business. Today, 46 percent of all U.S. adults…
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Is Social Impacting Search Rank?
This is another one of those great arguments of causation versus correlation. Does getting social mentions directly impact your search engine ranking? Or is social a great barometer of activity on the web that generates other factors that influence ranking.…
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Why Do People Write Online Reviews?
If you don't think online reviews are a big deal... just take a look at our client, Angie's List, now a public company strictly based on a massive, high quality database of trusted reviews . And the fact that they…
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Is Social Media Killing Your Brand?
I'm a bit on the fence about this infographic from Prestige Marketing . To kill a brand , you really need to do some damage and I'm not sure that this infographic really spells that out. Although it takes a…
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Pre-Purchase Habits of Shoppers
The other night I had my shopping cart full on Apple.com with a brand new MacBook Pro with retina display. My finger literally hovered over the purchase button. My current MacBook Pro is still a great machine but it's really…
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The Price of Free Website Testing
This is a debate that continues to rage on when it comes to the Internet... why should I pay for a solution when I can use a free one? We utilize many free applications - but given our experience in…
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3 Email Marketing Tools You Need to Know About
Text to Subscribe - If you are working with an email marketing agency, they will likely already have connections with a partner who offers the text to subscribe feature. Text to Subscribe is a great email marketing tool. It is…
