Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Affordable Marketing Automation for Any Size Business
Marketing Automation is the name given to software platforms designed for marketing departments and organizations to simplify processes by automating repetitive tasks. One of those tasks is the ability to identify a visitor on your site, capture their information, and…
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Has Small Biz Social Media Changed?
Last summer we surveyed small business owners to understand how they were using social media. The results were documented in a series of white papers. A lot has changed in the last year. My perception is that more businesses then…
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Without the Right Tools…
1.webp" align="right" title="Thor" width="229" height="300" class="alignright size-full wp-image-11345" />Friday night I had dinner with friend Adam Small, CEO of Agent Sauce - a real estate marketing platform . Afterwards, we decided to go see Thor in IMAX 3D . After…
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Ratings, Reviews and Buyer Intent
1.webp" align="right" title="Jeff Quipp" width="200" height="266" class="alignright size-full wp-image-11314" />Last week, I had the pleasure of meeting and speaking with Jeff Quipp of Search Engine People, an SEO and Internet Marketing firm. Jeff moderated a panel on ratings, reviews and…
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User Interface Design: Lessons from an Indianapolis Elevator
While coming to and from a meeting the other day, I rode in an elevator that had this user interface ( UI ) design: I’m guessing the history of this elevator goes something like this: The elevator was designed...
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Do Search Engines Care If You Use Drupal?
How much do Content Management Systems (CMS), like WordPress , Drupal , Joomla! , play a part in search engine optimization (SEO)? Certainly bad site design (not clean urls, bad content, poor use of domain names, etc) in a CMS…
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Monitoring Keyword Rank Distribution?
Since search engine optimization continues to drive down costs for our clients, we work hard to get them ranked well. When you're trying to rank on a few words, it's pretty simple to see if you're doing the right things...…
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The Huff with Huffington
In case you hadn't heard, there's a $105 million class action lawsuit against Arianna Huffington for selling to AOL but not providing any pay to the bloggers who helped develop the Huffington Post into such a powerhouse blogging community. I'll…
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Video: Innovation is Achieved by Solving Problems
On Friday, I was provided an amazing opportunity to participate in Compendium's Innovation Summit. Under the leadership of President Frank Dale, with an idea from Blake Matheny, and with the support of founder Chris Baggott and Sales VP Scott Blezcinski,…
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53% Shifting Budget from Print to Search and Social
This morning, I'm reading eConsultancy's State of Search Marketing Report for 2011 . The State of Search Marketing Report 2011, produced by Econsultancy in association with SEMPO , looks in-depth at how companies are using paid search, search engine optimization…
