Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Making a Case for Outsourcing Email Marketing
For marketers who want to mine more gold from their email programs; outsourced email marketing is quickly gaining popularity. They're seeking managed email marketing services because they’re frustrated and frugal. Does outsourcing your email marketing makes dollars and sense to you?
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SaaS Shifts to Offer Database as a Service
A couple weeks ago, I had the pleasure of listening to ExactTarget Chief of Operations, Scott McCorkle, speak to the evolution of their platform. I’ve written in the past that I believe Email Service Providers have jumped the shark – and it appears the forward-thinking ESPs have already taken note. Scott spoke to ExactTarget’s goal of being the Marketing Hub…
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Haptic Feedback: The Evolution of Touchscreens
If you’ve not heard of Haptic technologies, you will. Over a decade ago, researchers at MIT started developing devices that provide direct stimulation for people to feel virtual objects. In the last decade, the technology has begun to make it’s way onto touchscreens. Last year, Immersion demo’d a touchscreen at CES that provided haptic feedback. By adjusting the frequency and…
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S’il Vous Plaît et Merci
If you hadn’t noticed yet, I’ve been over in Paris working with a firm. It’s been a whirlwind trip and we’re actually heading back today (it’s 6:30AM here). Leading up to the trip, I would have loved to have brushed up on my French so I didn’t sound like such an ignorant American. Luckily, almost everyone we’ve run into here…
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Managing Your Application Programming Interface
It’s 2:30AM here in Paris, France… and I can’t sleep so what better to do than to write a blog post! DK New Media has worked recently with two companies recently who have implemented technology to manage their application programming interface (API). APIs have become a powerful and necessary feature to any platform so that marketers can integration and automate…
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Talk to Me with TokBox
I am a marketing geek, so I get excited when a new technology comes along which can help my clients. I spend hours registering for, and testing new services . I think TokBox may be my new favorite tool. I was introduced to the service by my attorney. ( Yes I have an attorney, and better yet, he is a…
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It Is Not the Critic Who Counts
It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly; who errs and comes short again…
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There is Innovation Here at Silicon Prairie
I spent an amazing day as one of the judges for the annual Mira Awards. While I can’t tell you who won (you will have to attend the Mira Awards on May 15th). I can tell you there is some incredible innovation happening right here in Indiana. I was a judge in two categories Social Media and Corporate IT. That…
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Is a Visual Business Plan Right for You?
Until now, I’ve started (but never finished) dozens of classic business plans. So I usually just wing it with a "business outline", but secretly wish I had taken the time to map out my long and short terms strategies in greater detail. So this time I've drafted a visual business plan.
