Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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E-commerce and Retail
Why You Can’t Just Copy Amazon
The team is still trying to settle down after this year’s South By South West Interactive (SXSWi) conference in March. We all had a great time and learned a lot about the interactive community and what is coming next. There were loads of interesting sessions from a panel with the Gmail team to Cooking for Nerds, many of which have…
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Content Marketing
Weebly: A Remarkably Simple Site Hosting and CMS
When my friend Jenni told me that a mutual friend talked her into starting a web site with , a free hosting service and content management system (CMS), I really gave her a hard time. I just knew that I was going to wind up working all night to implement the nice site that was designed for her by Right…
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Content Marketing
OpinionLab Analytics Integration and Testing
OpinionLab is a platform for capturing customer information through surveys and feedback off of your website. OpinionLab calls it Voice-Of-Customer (VOC) Data. OpinionLab is now expanding its featureset to include both analytics integration and testing. This is extremely helpful to correlate your visitors’ feedback with their site activities. With the cost of acquiring a new customer at six to seven…
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Content Marketing
How I Raised a Hullabaloo! aka Cheated…
My closest friends know how much I don’t like popularity contests. They seem to pop up all over the Internet, they waste a lot of time, and they aren’t too productive. C’mon – Ashton Kutcher has one of the biggest followings on Twitter. The only thing I remember him doing (besides Demi Moore) is “Dude, Where’s my Car?”. PS: The…
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Sales and Marketing Training
Entre-Commuting and the Outdated Logic of the Modern Workday
Entre-commuting refers to the modern practice of using transit or nontraditional work locations—like coffee shops, trains, or even parked cars—to complete entrepreneurial or remote work tasks. This emerging work style leverages mobility, flexibility, and technology to transform formerly unproductive time into productive opportunities. It’s a subtle but powerful rebellion against the notion that work only happens when you’re physically present…
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Sales and Marketing Training
Keyboard Shortcuts: The Power of ALT and TAB
When it comes to computer technology, I’m amazed at how many people aren’t intimately familiar with two of the most important buttons on your keyboard. The awesome power of ALT and TAB comprises some of the most important productivity tips for anyone who uses a computer to promote or conduct their business. The Alternate Zone To understand the ALT+TAB combination,…
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Content Marketing
Do Big Follower Numbers Really Count?
If I could add 100 subscribers or 10,000 subscribers online, it may not make a difference to my bottom line. I need to attract the right subscribers to actually get business from them. I’ve even written in the past that marketing is not about the eyeballs, it’s about the intent. Have I changed my mind? No, not when it comes…
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Content Marketing
Don’t become a Advertising Malware victim
The e-mail comes in. You’re excited. It’s a very high CPM deal from a major brand name advertiser. You don’t recognize the e-mail address of the sender. You think to yourself: “Hmmn..exampleinteractive.com. Must be a small interactive shop that the major brand is using”. You send back an e-mail asking for their IO (Insertion Order) and start looking at your…
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Public Relations
PR Professionals: Please Explain Your Industry Jargon and Acronyms
I just read a press release from a company targeting marketing technology folks like myself. In that press release, they mentioned: OTT, PaaS solution, IPTV, AirTies hybrid OTT, and OTT video service platform, OTT video services platform provider, over-the-top video delivery through an integrated media management system, hybrid demo of OTT, digital video broadcasting (dvb-t), AirTies Air 7320 hybrid set-top…
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Content Marketing
Be a Spam Samaritan!
Spam Samaritans not only use their email accounts to communicate, but also contribute to stamping out spam for others. Last weekend my mother-in-law was describing how she abandonend her Yahoo! email account and migrated to Gmail, because it was, “all full of SPAM and couldn’t be read.” What she didn’t realize was this behavior hurts Internet Service Providers (ISPs), marketers…
