Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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For Traditional Businesses, New Media Is NOT Easy
Social media is easy. SEO is easy. Blogging is easy. Stop saying it. It’s not true. Technology is daunting. Conventional companies struggle with leveraging technology and newer channels to get positive results. Many abandon or avoid it altogether. Online search…
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Engage! Business Rules and Social Media
For the past month, I’ve been reading Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web. This is not a light read – a complete guide may be an understatement! It’s…
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WordPress: Publish Future Posts as Upcoming Events
We built a WordPress micro-site for Corporate Blogging for Dummies and wanted to have a section where we displayed upcoming events in the lower sidebar. The solution to do this is actually quite simple and built directly into WordPress. Within…
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Productivity: The “Fast, Cheap, Good” Rubrik
As long as there have been project managers, there has been a quick-and-dirty trick for describing any project. It’s called the “Fast-Cheap-Good” rule, and it will take you about five seconds to understand. Here’s the rule: Fast, cheap or good:…
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SaaS Shifts to Offer Database as a Service
A couple weeks ago, I had the pleasure of listening to ExactTarget Chief of Operations, Scott McCorkle, speak to the evolution of their platform. I’ve written in the past that I believe Email Service Providers have jumped the shark –…
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Haptic Feedback: The Evolution of Touchscreens
If you’ve not heard of Haptic technologies, you will. Over a decade ago, researchers at MIT started developing devices that provide direct stimulation for people to feel virtual objects. In the last decade, the technology has begun to make it’s…
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Managing Your Application Programming Interface
It’s 2:30AM here in Paris, France… and I can’t sleep so what better to do than to write a blog post! DK New Media has worked recently with two companies recently who have implemented technology to manage their application programming…
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Talk to Me with TokBox
I am a marketing geek, so I get excited when a new technology comes along which can help my clients. I spend hours registering for, and testing new services . I think TokBox may be my new favorite tool. I…
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It Is Not the Critic Who Counts
It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the…
