Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Reward with Autonomy, Mastery and Purpose
Rewards. At a couple of my last jobs, my bosses were always shocked that I didn't care about monetary rewards. It's not that I didn't want the money, it's that I wasn't motivated by it. I'm still not. In fact,…
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The Most Important Rule in Social Media PR
Want to know the best part of utilizing social media as part of your public relations campaigns? There are no rules. PR people are constantly being reminded of rules. We have to follow the AP Stylebook, news releases have to…
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Our Secret to Search Engine Optimization
Here's a typical example of the ranking stats for competitive keywords for one of our clients: 1.webp" class="s3-img" border="0" alt="ranking.png" /> Each line represents a keyword, and the Y-Axis is their ranking as recorded by Authority Labs . Less than…
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Does Your Site Say “Keep Out”?
1.webp" class="s3-img alignright" border="0" alt="keep-out.jpg" align="right" />When I work with some SEO professionals, they're push the highest search volumes or most competitive words. When I work with traditional media, they're always pushing eye balls and reach. When I work with…
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Greed, Fear, and Failed Entrepreneurs
The most significant difference I've observed in all the companies I work for on success versus failure is the ability of the entrepreneur or business to execute. It frustrates me to watch friends and fellow entrepreneurs not realize their success…
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Setting Promotions on Fire with WildFire
Marketers both love and hate sweepstakes and contests. While effective tools to build brand awareness and generate prospect lists, they tedious, time consuming, and challenging to administer. So when Daniel Herndon of Red Wall Live came up with a terrific idea…
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When is SEO Worth $100 Million?
To date, I'm not sure I've found a more detailed whitepaper on measuring the value of search engine optimization until reading this Whitepaper, How to Value SEO . There are some other sites that have developed similar whitepapers, but this…
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The New Ultimate Secret How To Top 10 Guide
Titles are one of the most underestimated pieces of content on your blog or website. Every class that you ever took on writing told you that a great title summarizes the story. On the web, it's not the same deal.…
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Steve Jobs: Let Them Eat Case!
I'm writing this on an Apple keyboard, with my Apple MacBookPro, on my Apple Cinema Display, with my Apple mouse... connected to my Apple Time Machine. I don't call myself an Apple fanboy, but the quality of their products is…
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Old Spice Inspires: When in Doubt, Go Dumb
Sometimes, I love marketing and developing long-term strategies that change the perception of a business, increase the reception of a brand, drive sales, and skyrocket a company's success. Today isn't one of them. The online marketing world is ablaze at…
