Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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For Traditional Businesses, New Media Is NOT Easy
Social media is easy. SEO is easy. Blogging is easy. Stop saying it. It's not true. Technology is daunting. Conventional companies struggle with leveraging technology and newer channels to get positive results. Many abandon or avoid it altogether. Online search…
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Engage! Brands, Business Rules, and Social Media
For the past month, I’ve been reading Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web by Brian Solis. Calling it a complete guide feels like an understatement—this book is deep,…
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WordPress: Publish Future Posts as Upcoming Events
We built a WordPress micro-site for Corporate Blogging for Dummies and wanted to have a section where we displayed upcoming events in the lower sidebar. The solution to do this is actually quite simple and built directly into WordPress. Within…
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SaaS Shifts to Offer Database as a Service
A couple weeks ago, I had the pleasure of listening to ExactTarget Chief of Operations, Scott McCorkle, speak to the evolution of their platform. I've written in the past that I believe Email Service Providers have jumped the shark -…
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Haptic Feedback: The Evolution of Touchscreens
If you've not heard of Haptic technologies, you will. Over a decade ago, researchers at MIT started developing devices that provide direct stimulation for people to feel virtual objects. In the last decade, the technology has begun to make it's…
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Managing Your Application Programming Interface
It's 2:30AM here in Paris, France... and I can't sleep so what better to do than to write a blog post! DK New Media has worked recently with two companies recently who have implemented technology to manage their application programming…
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There is Innovation Here at Silicon Prairie
I spent an amazing day as one of the judges for the annual Mira Awards. While I can't tell you who won (you will have to attend the Mira Awards on May 15th). I can tell you there is some…
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Built to Last: What Jim Collins Taught Me About the Limits of Technology in Fixing a Business
When I first read Jim Collins’ Built to Last, I wasn’t searching for answers about technology. I was looking for insight into why some companies endure for decades—even through economic swings, leadership changes, and market shifts—while others flare up and…
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Is a Visual Business Plan Right for You?
Indiemark is an email marketing agency , and my third business venture. My first two endeavors started slowly, grew organically, and luckily both of which ended with a Big Bang . Now that the economy has turned the corner, Indiemark…
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More Than Search Engine Optimization
Yesterday, I did some training on search engine optimization and invited designers, copywriters, agencies and even competitors to come to the training. It was a full-house and went well. Placement in search engines isn't always the answer - a company…