Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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When Deploying a New Site: Measure Twice, Cut Once
Online Marketers often develop their newly designed web site strategy by spending all the time designing and then deploying the new site… then measuring the results of the change. I shutter when I see some companies deploying multiple sites within…
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Get offline, get unplugged, at least for a while
I first got online and got my first e-mail address in early 1995. In late ’95 I launched my Web design business. Having my own company meant being online and available to my customers all the time. I was always…
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Designed to Indicate Something Out of the Ordinary
My kids are always making fun of me for my love of animated movies – I simply can’t get enough of them. As I was watching Madagascar 2, I loved this scene where the red light begins flashing on and…
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Google Killed the Google Analytics Star
Google, leading search provider and the horsepower behind the popular Google Analytics web traffic analytics tool, is going to allow users to avoid being tracked by their own tool.
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Who’s Your True Audience?
As you’re writing your content or joining in conversations via social media, are you aware of who might be reading, observing and taking notice? Many of the corporate blogs and personas I see in social media are transparent, but perhaps…
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New Media Manifesto: The 10 Rules Successful Businesses Must Follow In Today’s Era
Marketing has evolved from its humble beginnings with limited mediums like print and radio to encompass dozens of channels across television, direct mail, and billboards. Today, the digital age has ushered in thousands of platforms, primarily online, where brands interact…
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Why You Can’t Just Copy Amazon
The team is still trying to settle down after this year’s South By South West Interactive (SXSWi) conference in March. We all had a great time and learned a lot about the interactive community and what is coming next. There…
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Weebly: A Remarkably Simple Site Hosting and CMS
When my friend Jenni told me that a mutual friend talked her into starting a web site with , a free hosting service and content management system (CMS), I really gave her a hard time. I just knew that I…
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OpinionLab Analytics Integration and Testing
OpinionLab is a platform for capturing customer information through surveys and feedback off of your website. OpinionLab calls it Voice-Of-Customer (VOC) Data. OpinionLab is now expanding its featureset to include both analytics integration and testing. This is extremely helpful to…
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How I Raised a Hullabaloo! aka Cheated…
My closest friends know how much I don’t like popularity contests. They seem to pop up all over the Internet, they waste a lot of time, and they aren’t too productive. C’mon – Ashton Kutcher has one of the biggest…
