Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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The Secret of Building Your Brand like Nike or Coca-Cola
In the American branding structure, there are really only two types of brands: consumer-focused or product-focused. If you are going to do any work mucking around with your brand, or you are getting paid to muck around with someone else's brand, you?d better know which type of brand you have.
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Become a Brand of Choice
In a recent post, Seth Godin asked an important question I think every business owner needs to answer : Why You? Why Now? Lets face in most product categories, but certainly in internet services we have choices. When it comes to Email providers, web hosts, and customer relationship management software , the smart business owner should ask a potential…
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Be Selfish About Selfless Networking
This week I’ve had some tough conversations with some businesses that I care deeply about. They know that I care because I’ve taken them to task and am holding them accountable. My network is my investment and where I get the most return on investment. Technology firms I work with always get an earful from me. I always report problems,…
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Blogging for Business
If you weren’t at the Webtrends Engage 2010 conference, you missed an incredible business intelligence conference. Engage is unlike any other company conference I’ve been to. The objective is to provide customers and industry professionals with exposure to some of the best and brightest experts throughout the online industry. Register for next year’s Engage in San Francisco – they always…
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Tracking Multiple WordPress Authors with Google Analytics
I wrote another post on how to track multiple authors in WordPress with Google Analytics once before, but got it wrong! Outside the WordPress Loop, you’re unable to capture the author names so the code did not work. Sorry for the fail. I’ve done some additional digging and found out how to do it smarter with multiple Google Analytics profiles.…
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The Importance of Good Grammar and Punctuation in Blogging
People who know me know that I can be a bit of a grammar and punctuation geek. While I won’t go so far as to publicly correct people (I just berate them privately), I have been known to edit signs that contain misspelled words, misplaced apostrophes, and generally egregious errors. So, needless to say, I always try to make sure…
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Dear AT&T U-Verse
Dear AT&T, I’m already a customer of yours. I have both home phone and DSL through you (previously SBC). I like the service but wish to upgrade the DSL as well as take advantage of the great TV service you have. You see, my apartment only offers a basic package and I’d like to upgrade. For the last couple years,…
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In the Age of the Internet Customers Can Not be Ignored
Twenty-five years ago, companies that gave failed to live up to a customers expectation would often receive an angry letter from the customer. Their customer service department could ignore the letter, and that would be the end of the story. The customer might tell a few friends. For the most part, large companies like airlines could get away with delivering…
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Why Google Doe$n’t Care
Read Write Web has an article on content farms and the impact on search. We discussed content farms at an executive roundtable at Webtrends a bit as well… real-time analytics will definitely play a role. Content farms are publications sites that publish content to grab search engine traffic for profit. Hmmm… sounds a little like blogging for search to me.…
