Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Paid and Organic Search Marketing
Interview with Steven Woods: Digital Body Language
Yesterday afternoon I had the pleasure of doing my first Google Voice Podcast with Steven Woods, CTO of Eloqua and author of Digital Body Language. Google Voice allows you to record your incoming calls (press 4 to start and stop recording) and then places them directly in your Google Voice inbox. I thought this was a great way to begin…
- Sales and Marketing Training
The Business Impact of Early Adoption and Change
I’m reading Kevin Eikenberry’s book, Remarkable Leadership, and I will have coffee with Kevin tomorrow. It’s a fantastic book – and one chapter hit home with me on championing change. Kevin discusses change in great detail. One of Kevin’s references is the 1962 book by Everett Rogers, Diffusion of Innovations. It’s a theory that has stood the test of time……
- Marketing & Sales Videos
MC Hammer 2.0 and Personal Branding
If you wanted to research a celebrity who has been able to re-energize their career through social media, my first example would be MC Hammer. Everyone has seen the Behind the Music and rise and fall of MC Hammer as a pop icon. MC Hammer has effectively utilized social media to re-insert himself into modern culture again. If you’ve been…
- Email Marketing & Automation
Where is Email Communications Headed?
I have fallen into a rather nasty habit of putting some emails aside for action for a month or more. I have a triage system for incoming emails. If they don’t require my immediate attention or action within a period of time to avoid pain of some sort, I just let them sit. Maybe that’s a bad thing. Or maybe…
- Content Marketing
Marketpath – Simplified Content Management
A few months ago I visited the team at Marketpath and had got a demonstration of their Software as a Service (SaaS) Content Management System (CMS) – which includes both an e-commerce and basic blogging solution. I had heard a lot about the company but it was great to finally get a demo and see what they had achieved. Matt…
- Email Marketing & Automation
Press 1 If You Have Budget
A couple years ago, I remember when a blogger took Scoble on. The blogger invited Scoble to his event and then balked when Scoble requested travel and expenses be paid. Scoble responded online as well, and did a great job of it. This week has been a tough (but very fun) week. I have Chapters due for my book, I’m…
- Content Marketing
Great Brands Evolve Over Time
I love the Mac ads. Most people do, because they?re funny, without being offensive. They don’t bore us with product details, but in 30 seconds or less, resonate with their audience, because they get ?right to the pain?. As you watch them, it is easy to assume that Mac and Apple in general have always had great advertising. But a quick look…
- Marketing Tools
50,000,000 Business Cards!
If you’ve not had the opportunity to check out Moo’s famous minicards, they are truly a treat! Casey from MooshinIndy.com had a set printed up with her fantastic photos and they were incredible. They’re made from good stock and really catch your eye. In fact, they’ve sold over 50 million business cards from Moo and delivered them to over 150…
- Social Media & Influencer Marketing
Your Brand Should Be On Social Media
Every now and again I come across posts talking about how people don’t want to “engage” with brands on social media and that your brand shouldn’t be there, it should be people, etc., etc. The latest was a post from Mike Seidle, a local blogger and business person. I want to preface that I don’t know Mike and I have…
- Social Media & Influencer Marketing
Is Twitter in Your Service Channel Yet?
If I call your company with a complaint or question, only your customer representative hears me. If I ask on Twitter, though, my 8,000 followers hear me… and those that retweet expand the audience into their networks. Twitter is quickly becoming a democratizing factor to customers who want answers. Are you listening to Twitter? Twitter isn’t a fad or a…
