Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
Content Marketing
Great Brands Evolve Over Time
I love the Mac ads. Most people do, because they?re funny, without being offensive. They don’t bore us with product details, but in 30 seconds or less, resonate with their audience, because they get ?right to the pain?. As you watch them, it is easy to assume that Mac and Apple in general have always had great advertising. But a quick look…
-
Marketing Tools
50,000,000 Business Cards!
If you’ve not had the opportunity to check out Moo’s famous minicards, they are truly a treat! Casey from MooshinIndy.com had a set printed up with her fantastic photos and they were incredible. They’re made from good stock and really catch your eye. In fact, they’ve sold over 50 million business cards from Moo and delivered them to over 150…
-
Social Media & Influencer Marketing
Your Brand Should Be On Social Media
Every now and again I come across posts talking about how people don’t want to “engage” with brands on social media and that your brand shouldn’t be there, it should be people, etc., etc. The latest was a post from Mike Seidle, a local blogger and business person. I want to preface that I don’t know Mike and I have…
-
Social Media & Influencer Marketing
Is Twitter in Your Service Channel Yet?
If I call your company with a complaint or question, only your customer representative hears me. If I ask on Twitter, though, my 8,000 followers hear me… and those that retweet expand the audience into their networks. Twitter is quickly becoming a democratizing factor to customers who want answers. Are you listening to Twitter? Twitter isn’t a fad or a…
-
Paid and Organic Search Marketing
Finding the Perfect Marketing and Advertising Agency
If I were at a company looking for the perfect marketing or advertising agency, I would find an agency that has the following characteristics: The perfect agency understands how to leverage and measure each medium. The perfect agency tracks all the latest technologies. The perfect agency has videographers, vocal talent, print designers, graphic designers, search engine optimization experts, mobile marketing…
-
Social Media & Influencer Marketing
What We Can Learn from Kanye, Taylor and Beyonce
Today I spoke to a group of CIOs at a Technet event. As I was preparing for the speech and tailoring my presentation for the group, I really wanted to hit the message home that the days of control are behind us. Our job now as technologists and marketers is to enable the technology and leverage it to influence others.…
-
With Whom Do You Want to Work?
I’ve been working tirelessly the last few weeks to really get my business off the ground. Days are spent networking and evenings/weekends are spent delivering on the commitments I’ve made. It’s not going perfect, but it’s progressing. In this economy, I’m okay with that. Sales coaching has helped quite a bit – helping me to better understand what my clients’…
-
What Job Does Your Customer Need Your Product or Service To Perform?
I attended a great event yesterday called the Innovation Summit, which was put on by Indy-based TechPoint. Clayton Christensen, the speaker, professor, and author from Harvard University spoke about Disruptive Innovation and did a remarkable job. One of the points that he made toward the later part of his presentation was about figuring out what job your customer needs your…
-
Email Marketing & Automation
How to Set Email Subscriber Expectations and WIN!
Are your email subscribers clicking through to your websites, ordering your products, or registering for your events, as expected? No? Instead are they simply unresponsive, unsubscribing or (gasp) complaining? If so, perhaps you're not clearly establishing mutual expectations.
-
Paid and Organic Search Marketing
Inbound Marketing and the New Sales Funnel
While I was preparing to speak in Cincinnati this week, I wanted to provide a nice visual that spoke to how search and social media have changed the sales process. Here’s what I call the New Sales Funnel: It used to be that marketers controlled the brand and the messaging online, requiring consumers and businesses to watch demonstrations, view brochure…
