Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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How to Fake the Numbers: Lessons from Twitter and Facebook
1.webp" class="alignright" align="right">I once wrote a satirical post that 3.24% of Facebook users are dead . My point was pretty simple, Facebook continues to inflate their numbers by counting the number of total accounts rather than accounts with recent usage.…
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Marketing Blog Likes and Dislikes
1.webp" class="alignright" align="right">Marketing Blogs are on my daily digest schedule. I follow marketing bloggers on Twitter and have a bazillion marketing blog feeds in my reader (which I never keep up with). I often read a blog and stop within…
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5 Keys to Your Successful Personal Brand
I had a conversation with one friend today and got an email from another asking my advice on how to build their personal brand... and ultimately profit from it. This may be a topic that's better answered by friend Dan…
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Content Science: Turn your Plain Jane links into Killer Contextual Content
What do the Washington Post , BBC News , and New York Times have in common? They're enriching the content presentation for links on their websites, using a tool called Apture . Rather than a simple static text link, Apture…
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You Might Need an Email Marketing Expert If…
This post is intended to be a resource for those who, admittedly, know that they could be deriving more value from the email channel. No matter if decide to hire outside professionals, such as an email marketing agency , or…
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Not All SEO Professionals Are Created Equal
While I was at a content management platform I cofounded, I was often confronted by SEO professionals who liked to challenge every little thing across the application. At issue was that these folks were used to working on a set…
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How to Move Your Blog and Retain Search Momentum
If you have an existing blog, chances are that you have search engine authority built to that domain or subdomain. Typically, companies simply start a new blog and abandon their old one. If your old content is lost, this could…
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Causes: Charity + Facebook = WIN!
I'm not a fan of Facebook , that probably won't change anytime soon. Aside from the ridiculous ads that won't go away no matter how many times I ask (see screenshot below), Facebook is a closed system - they want…
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5 Keys to B2B Blogging
This week I'm working on a presentation for the Webtrends Engage conference. My topic is quite specific and the time slot is very brief (10 minutes), so it's challenging me to do one heck of a presentation! I've been asked…
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Is Copernicus or Aristotle Running Your Business?
There are several businesses I work with... and I think the ones I enjoy the most are the ones who recognize that they are not as important as their customers are. Some of the others don't even acknowledge that there…
