Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Hey Valley Boys, Remember ChaCha?
If you’ve been reading my blog for long, you’d know that my opinion of ChaCha has had ups and downs. ChaCha is now a client (there’s my disclosure) so I’ve been taking a deeper look… and it’s looking good. Don’t…
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The Secret to Successful Email List Rental & Email Newsletter Advertising
If you're an advertiser who has, or is planning, to include 3rd-party email into your marketing mix this post will help to use the email marketing channel more successfully and get a better ROI, with smaller budgets. In the end,…
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Happy #tweetsgiving and #indytweetsgiving
1.webp” class=”s3-img alignright” border=”0″ alt=”4445_1006615424545_1799710283_8882_807359_n.jpg” align=”right” /> As I look back at the last year, it’s nothing short of amazing. Thanksgiving isn’t really a holiday at all without first thanking God… thank-you God! You’ve truly blessed me and my family…
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Masterful Branding: West Baden
My husband, the fabulous and talented creative director Steve Nealy (shameless plug), and I spent a few days this week at the historic West Baden Springs Hotel in southern Indiana. Let me say before I get into the meat of…
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You Are Not Your User
If you are an expert in your business, you know more than almost anyone about what you do and about the details of your product. Your product, by the way, can be a service, a website, or a tangible good.…
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I Have No Competition
1.webp” class=”s3-img alignright” border=”0″ align=”right” alt=”hands-up.jpg” />I know that sounds arrogant. I don’t mean it that way. Whenever anyone mentioned competition at a company I worked at, I scoffed. I always have. Someone told me once that it’s impossible to…