Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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E-commerce and Retail
Consumers Do Not Buy Perfection Anymore
One of the most wonderful transformations that I believe social media has brought about is the destruction of the perfect brand. No longer do consumers expect perfection… but we do expect honesty, customer service, and fulfillment of any promises a company set expectations for. In a client luncheon last week at Bitwise Solutions, President and CEO Ron Brumbarger told his…
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Social Media & Influencer Marketing
Social Media PR – Risks and Rewards
A number of years ago, I discovered the benefits of on-line PR as a way of extending exposure for my clients. In addition to submission to established news sites, I created my own site – Indy-Biz, as a way of sharing good news stories about clients, friends and the local biz community. For more than two years the site has…
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Fishing in a Million Lakes
The other day I was having lunch with a group of people who primarily worked in advertising agencies, pr and marketing firms. Douglas Karr, founder of the Martech Zone, was speaking to the group about social media and its’ uses as a marketing tool. One of the things he said really struck a cord with me. I am going to…
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Social Media & Influencer Marketing
Twitter Brand Faux Pas
There’s this one guy on Twitter who unfollows and follows me on what seems like a weekly basis. I think he believes that I’ll suddenly follow him (since I haven’t the last 27 times he’s tried.). He must imagine that I’ve automated my account or that I’m a sheep that will click follow on anyone who follows me. I didn’t…
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Social Media & Influencer Marketing
You’re Doing It Wrong!
As marketers we are all fully aware of how hard it is to change people’s behavior. It is one of the hardest things that you can attempt to do. It’s why Google, for now, will enjoy continued search success, because people are accustomed to “Google it” when they need to find something on the web. Knowing this, I am fascinated…
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Social Media & Influencer Marketing
Video: How Social Media Works
It all starts with one… then it’s unstoppable.
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Content Marketing
Chris Brogan Rocked BlogIndiana
“Now I know why you want to hate me!”, chanted Chris (ala Limp Bizkit) at one point in a panel discussion. The question was referring to what brings out the haters in the social media world. The fact is that, as online personas build their own brand and develop their own voice and expertise in the industries… some folks will…
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Social Media & Influencer Marketing
Deadbeats on Display? Twitter – New AP Managment Tool
I was in a bad mood yesterday because I was chasing overdue invoices from three clients. I was grumpy, and needed to vent, so I put un an innocent comment ( well not so innocent) on Twitter. I asked: When a client doesn’t pay a bill and dodges your phone calls, it is bad form to mention them by name…
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Content Marketing
Judge Name Ideas From Audience’s Perspective
When judging naming ideas, keep in mind the real world experience, not the pseudo-experience of creative presentations. Here’s the thing, when you say or show a name idea to someone with the intention of getting her buy-in or feedback, she doesn’t have the same experience that the consumer in the field will have. When you present the name ideas, your…
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I’m Right Behind You…
How would you modify your content if the person browsing your website were in a different country? A different state? A different city? Across the street? In your store? Would you speak to them differently? You should! Geotargeting has been around for quite a while now in the direct marketing industry. I worked with a database marketing company to work…
