Douglas Karr's Articles on Martech Zone
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What’s happening on your site right now?
Most of our clients review their analytics daily or weekly. At times, they’re surprised by the results. Perhaps it was a mention on another blog, publication or social bookmarking site. The problem is that they don’t see it now… they…
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Don’t Be Discouraged With Social Media
One of the people I go out of my way to hear speak is Jay Baer. This morning I had to wake up before the sun to drive up to BlogIndiana to hear his keynote – and it was well…
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Taking Your Site International with Search
We’ve had the challenge and fun of working with a few clients on tips to take their site international when it comes to SEO. We also have other clients who don’t want to rank internationally but get a ton of…
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Develop Goals Before the Mobile App
The good folks at Webtrends (client) have released an incredible whitepaper from their Director of Mobile Analytics, Eric Rickson. Developing a Strategy for Mobile Maturity and Investment walks through key performance indicators in a mobile strategy. Beyond the topic of…
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Page Speed and Your Visitors
One of the factors that’s very difficult or costly to impact is the speed at which your site loads. This is a constant battle here on Martech… social integrations and advertising slow the page load times way, way down so…
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Dancing for Queso
Had I known that Moe’s Southwest Grill had a dance video contest for $10,000 – I may have dedicated a desktop jam video just for them! I like this campaign for a few reasons. The agency Brandmovers didn’t have to…
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Social Media and Enterprise
The folks at Get Satisfaction have released a new Infographic on Social Media and the Enterprise, called Let’s Get Down to Social Business. From the infographic: By 2014, the market for social enterprise tools, software and services is predicted to…
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How Many Faces are in Your Latest Email?
I get over 100 relevant emails a day… I know that’s a bit disturbing. It’s especially disturbing when the email really isn’t that relevant. Such is the case with these LinkedIn emails that tell me about the folks in my…
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The Mobile Worker
By 2012, Morgan Stanley predicts that smartphones shipments will exceed computer shipments. In addition, it’s expected that 25% of all online e-commerce will be executed via a mobile device. It’s already estimated that 30% of corporate email is read on…
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Popularity of Programming Languages
Rackspace recently published an infographic on the evolution of programming languages. You can click through to Rackspace to see the entire infographic – the more applicable section, in my opinion, is the overall popularity at present. When I’m speaking with…
