Douglas Karr's Articles on Martech Zone
-
Popularity of Programming Languages
Rackspace recently published an infographic on the evolution of programming languages. You can click through to Rackspace to see the entire infographic – the more applicable section, in my opinion, is the overall popularity at present. When I’m speaking with…
-
Your Agency Sucks
Yesterday, I spoke in Detroit at the headquarters of an international corporation that has dozens of subsidiaries. My presentation was an hour long and focused on how to look at analytics differently… seeking the information that they weren’t even aware…
-
The Real Cost of Social Media
The folks at Focus put out this infographic, sharing actual data on the cost, benefit and return on investment of social media. I appreciate the fact that they approximate the hours spent to manage the medium and even provide a…
-
Video: Social Media Revolution 3
For some reason, I never get tired of watching these amazing videos from Socialnomics. This latest version of the Socialnomics video was published in June, 2011. Socialnomics was founded by Erik Qualman with the intent of providing Social & Mobile…
-
Architects and B2B Tweeting
Those business to business (B2B) folks aren’t always at the top of the marketing research news, but every once in a while you find a gem. Although this specific Infographic from Pauley Creative focuses on a survey of UK Architects,…
-
Add Custom Backgrounds to WordPress 3
This month’s .net magazine arrived with a great section on WordPress 3 features. One of the features is the ability to change your background image on your theme. The code is really simple. In your theme functions.php file, add the…
-
10 Steps to Build a Better B2B Twitter Strategy
I recently read that Twitter still has twice as many users as does LinkedIn. With the plethora of Twitter apps and integration, the ease with which tweets are amplified is also much much greater. As a B2B Twitter user myself,…
-
The Value of Content Marketing
This is a unique look at content marketing. We shared the Content Grid yesterday, discussing how each type of content can be utilized strategically. This infographic calls for an even more robust strategy because the behavior of readers is changing……
-
Viewing Your Content Calendar
Blogging and social media is a marathon of generating valuable content on a daily basis for your audience. The goal is to generate enough authority and content that we have readers, fans or followers eventually convert into customers. That takes…
-
The Content Grid v2
The Content Grid (Version 2), developed by JESS3 and Eloqua, explains the connection between content type and distribution channels, matching content to the buyer’s stage in the purchase process, equipping marketers with Key Performance Indicators for each type of content,…
