Douglas Karr's Articles on Martech Zone
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Long-Term Strategic Marketing takes Courage
When I worked with clients in the past on direct mail campaigns, the key to success was multiple relevant messages presented multiple times. I’d warn advertisers about sending out a one-time mailer and expecting great results. Over and over we…
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Marketing Real Estate Online has Evolved
The Real Estate industry has undergone some huge changes thanks to a housing bubble (predicted here), technology changes, and further domination of search online. The bubble as well as the rise and incredibly deep fall of the mortgage market has…
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Don’t Spend a lot on Your Web Design
Many of my friends are web designers – and I hope they don’t get upset at this post. First, let me start by saying that great web design can have a significant impact on the type of clients you attract,…
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Navigating the Currents of Business Leadership
Rivers, like businesses, are constantly changing. Yet we often struggle to perceive this ongoing change, instead focusing on snapshots or isolated periods. This limitation in our perception can lead to misunderstandings about the true nature of rivers and organizations. Imagine…
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WordPress Please Filter Incoming Links
The other day I commented on Robert Scoble’s post, The anti-community list. It was a great post on methodologies that tools like Friendfeed use to try to promote following between members. Outside of lists that match your current relationships (e.g.…
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Web Site Story
Leonard Bernstein is rolling over in his grave… but it’s still pretty funny.
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James Carville and the 3 Keys of Successful Marketing
1.webp” class=”s3-img” border=”0″ alt=”james_carville.jpg” align=”right” /> Yesterday, I watched Our Brand Is Crisis – a fascinating documentary of Washington political consultants, Greenberg Carville Shrum, hired to help a Gonzalo “Goni” Sanchez de Lozada win back the Bolivian presidency. In the…
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How to Start A Successful Company
The last year I’ve been working on a business with some partners. Starting a business has been the most challenging, expensive, and time-consuming project I’ve ever taken on. I’ve had partnerships and sold products before, but I’m talking about starting…
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What’s your Organic Search Potential?
1.webp” alt=”organic-seo.jpg” align=”right” border=”0″ />Tonight I had a beer with good friend and colleague Kristian Andersen. Kristian’s firm is an incredible local resource to many firms both regionally and nationally and Kristian is a personal mentor. Every conversation I have…
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Me, Me, Me and Social Media
1.webp” class=”s3-img” border=”0″ alt=”mean.jpg” align=”left” />It’s not about you! One more time… it’s not about you! Each time I speak on social media, there are always those few puzzled participants that wonder why they should be diving in. There’s always…
