Douglas Karr's Articles on Martech Zone
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Pink: When Business Is Bare
1.webp” alt=”Victoria Secret Pink” title=”Victoria Secret Pink” width=”300″ height=”166″ class=”alignright size-medium tie-image4246″ />When my 15 year old daughter came home with a Victoria Secret bag in her hand I almost had a stroke. I welcome all the comments in this…
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Brand Perfection is Dead
In the past few weeks I’ve spoken with quite a few companies who are trying to deploy strategies to overcome negative search engine results regarding their companies, products or services. It used to be possible to maintain a perfect brand…
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Does Apple’s Marketing Suck?
Who’s marketing is really winning here, Apple or Microsoft? This post was inspired by a conversation I joined regarding Microsoft gaining some ground back against Apple. The conversation continued on Twitter with a great tweet from Kara: https://twitter.com/karaweber/status/1931656148?s=20 I hope…
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Digital Body Language at The Online Marketing Summit
1.webp” alt=”Digital Body Language” title=”Digital Body Language” width=”130″ height=”200″ class=”alignleft size-full tie-image4178″ />As of today, my list of books to read just got one deeper. I had the pleasure of speaking at the Online Marketing Summit in Houston on behalf…
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Commercial Fail: Intel’s Star Employee… an Actor
When I first saw the new Intel advertisement, I was floored… for 20 years the only thing I knew about Intel was the logo, the sound, and the Blue Man Group. Click thru if you don’t see the Intel Star…
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10 Keys to Success for Businesses adopting Social Media
This morning I met with a company and shared as much as I could on how and why businesses are adopting social media technologies. Too many companies have been diving first and then trying to sort out the issues later…
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Marketing for Leads with Powerpoint?
It’s after 10PM already and I’ve still got to put together a presentation for a customer tomorrow. In the last few years, I’ve done countless presentations – with many hours put into each. A great presentation can produce many leads…
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The Business of Social Networks
David Silver, a venture capitalist who specializes in social networks, wrote The Social Network Business Plan: 18 Strategies That Will Create Great Wealth. I’ve been reading through the book with interest – since I’m a co-founder of Smaller Indiana and…
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Dear Twitter, Please Stop the Following Madness
1.webp” alt=”Twitter Down” title=”Twitter Down” width=”250″ height=”250″ class=”alignright size-full tie-image4045″ align=”right” />Each day I pay attention to my following on Twitter. Each and every member that follows me used to mean something. I built my following organically, by gaining favor…
