Douglas Karr's Articles on Martech Zone

Total articles: 4.092 | Page 386 of 410

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

Douglas KarrDec 30, 2008

My Six Word Resume

Inspired by this post from G.L. Hoffman, this is my blog’s six word resume: Tirelessly finding answers. And sharing them.
Douglas KarrDec 28, 2008

Predicting Readership

If I don’t have anything to write about on my blog, I usually do some browsing and find some incredible links and share those instead. If you’re taking the time to return to my site or subscribe to my feed,…
Douglas KarrDec 27, 2008

You Know You’re a Smippy When…

You know you’re a social media hippy (smippy), when: You start or sign a petition to stop Twitter auto-responses… which won’t actually do anything to stop Twitter auto-responses. You think outsourcing your company blog is some violation of the commandments…
Douglas KarrDec 26, 2008

Interspire Inspiring Sophisticated Email Marketing

This is a sponsored post. The folks at Interspire are raising the bar on Email Service Provider software with their newest upgrade, Interspire Email Marketer. Interspire offers a dynamic and robust email marketing solution that comes as an affordable server…
Douglas KarrDec 21, 2008

Marketing in a Tough Real Estate Market

Utilizing online technologies as a medium for commerce is a growing niche. Consumers are getting much smarter about using social media to help educate themselves on purchase decisions. With a housing market here and nationally in the dumps, it’s only…
Douglas KarrDec 18, 2008

Is the Google Cookie Crumbling?

I have this theory that nothing is infinitely scalable. Successful businesses often outpace their ability to manage the growth, technologies that work great at a small scale seldom do the job at a huge scale… even employees are often promoted…
Douglas KarrDec 16, 2008

Engagement Is NOT A Marketing Key Performance Indicator (KPI) for Most Companies

Don’t believe me? How much money does your company make from comments? How much money does your company make from those people who comment? How much money does your company make from people that comment on your social media posts?…
Douglas KarrDec 11, 2008

HD Video can be part of your Marketing Strategy

One of my clients was Widen Enterprises. Widen is a 60 year old company that started in prepress technologies. Unlike some print companies, Widen has not stood by and watched as startups scavenged their industry. Instead, Widen has transformed into…
Douglas KarrDec 5, 2008

Very Few Can Master Viral like This!

Congratulations to JCPenney on this fantastic viral campaign. The Doghouse website has even more features and the video in high resolution. Check out the audio on the Get Out of the Dog House Page. Note: One minor improvement I would…
Douglas KarrNov 29, 2008

Success through Automated Usage Reports

At my job, we utilize Salesforce as our Customer Relationship Management (CRM) tool. Salesforce is one of those incredible systems that can do virtually anything, but usually requires some effort to get there. One of the great efforts that I…

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