Douglas Karr's Articles on Martech Zone

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.
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    1,500 Posts! On to Social Media Domination!

    I was using the Internet Archive Wayback Machine tonight to try to pinpoint when I officially began blogging. I was a late bloomer compared to those bloggers who started blogging when it was still called journaling. My earliest blogging occurred…

  • Compendium Blogware Founder and Blogging Evangelist - Douglas Karr

    I’m Leaving A Great Job and Heading To A Content Management SaaS Platform, Compendium

    The last year I spent with Patronpath has been an incredible roller coaster ride. The company is in a tremendous growth spurt and is hugely successful! We won the Techpoint Mira award. We completed the development of 4 POS integrations…

  • show me the money 1

    Marketing Analytics 101: Show Me the Money!

    When I wrote an article for Talent Zoo last month, I wrote about leveraging automation and integration to maximize and leverage your online strategies, as well as the companies helping businesses to execute those marketing automation opportunities. A few minutes…

  • blog seeding

    Do you Seed Blogs?

    Way back (snicker) in the early days of blogging, I figured out that commenting on other blogs was hugely successful. The majority of growth in those young days was due to my participation in the conversation in other blogs. Even…

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    Mobile Textarea: How Many Characters Left

    We’re up to Version 3.0 of the WordPress Mobile Plugin utilizing Connective Mobile’s API and Text Club feature. Connective Mobile has a 150 Character limit for your Mobile Marketing message that you want to broadcast to your subscribers. Rather than…

  • Who’s Twittering You?

    Reputation managers can set up alerts on micro-blogging and communicate to consumers, supporters and criticisms directly. Here's how to set up an alert for those communications within minutes.

  • attention online

    5 Strategies to Get Attention on the Web

    This might be an ironic post given the fact that my blog is in a slight decline in readership. The truth is that I know what’s causing it, but I lack the time right now to invest to stop it.…

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    PHP: Using Is.gd API to Shorten URL

    Just read an article on the benefits and pitfalls of shortening URLs over at SEOmoz. I utilize the Is.gd API to do this: function doCurlRequest($url, $variable, $value) { $api = $url."?".$variable."=".$value; $session = curl_init(); curl_setopt($session, CURLOPT_URL, $api); curl_setopt($session, CURLOPT_RETURNTRANSFER, 1);…

  • Fail: Microsoft Adcenter Labs and .NET

    People wonder why I don’t enjoy programming in ASP.NET. It’s because every time I do, I get some error page like this. I figure if the good folks at Microsoft can’t develop their own applications without doing it, how am…

  • Attorney

    We Hired an Attorney Today

    It’s not a bad thing. Every week, for more than a year, I’ve had a reminder from 43 things to Start a Successful Business. That’s a tall order! Starting a business is one thing, making it successful is quite another.…

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