Martech Zone
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Email Drip Campaign Tips, Examples, Statistics and Best Practices
Email drip campaigns, akin to the precision and care of drip irrigation in agriculture, are a cornerstone in nurturing and converting leads within the digital marketing landscape. What is a Drip Email Campaign? Email drip campaigns consist of a series…
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What’s the Cost of Acquiring Versus Retaining a Customer?
There's some prevailing wisdom that the cost of acquiring a new customer can be 4 to 8 times the cost of retaining one. I say prevailing wisdom because I see that statistics are often shared but never actually find a…
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Big Data is Pushing Marketing into Real-Time
Marketers have always sought to reach their customers at just the right moment - and to do so before their competitors. With the advent of the Internet and real-time analytics, the timeframe for being relevant to your customers is shrinking.…
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8 Steps to a Successful Account-Based Marketing Strategy
If you're wondering What account-based marketing is? , Doug Bewsher wrote a great article about it for Martech Zone. The strategy is paying off for most B2B marketers. In fact, 92% of B2B marketers consider ABM extremely or very important…
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Our Best Performing Email Opt-In Strategy Ever
My marketing podcast colleague, Erin Sparks, loves to give me a hard time about our opt-in strategy on Martech Zone. Before discussing what we've tested and what's worked, I should explain the importance of email. If you were looking at…
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The Impact of Custom Packaging on Your E-commerce Sales
One of the first packages that I ever opened that was special was the first MacBook Pro that I purchased. It felt like an unveiling as I opened the suitcase-style box with the laptop and accessories beautifully fitted within. It…
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From Personalization to High-Definition Emotional Intelligence
People with high emotional intelligence ( EI ) are well-liked, show strong performance, and are generally more successful. They are emphatic and have good social skills: they show an awareness of the feelings of others and manifest this awareness in…
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The Real Thing: A Masterclass of Coca-Cola’s Branding and Marketing Strategies
Few brands carry the weight of Coca-Cola. It isn't just a beverage; it’s a global shorthand for refreshment. While the drink itself has remained largely unchanged for over a century, the strategy behind it is a sophisticated engine of visual…
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The #1 Complaint About Inbound Marketing
Once every month or so, we hear the same complaint from prospects who are working with inbound marketing agencies and clients that are working with us on their inbound marketing efforts. Not to mention that this complaint is one that…
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6 Questions to Ask Yourself Before Starting Your Website Design
Building a website can be daunting, but if you think of it as a chance to reevaluate your business and sharpen your image, you’ll learn a lot about your brand and might even have fun doing it. As you start,…
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Starbucks, You Could Be Doing Social Better
I pull the social media card sparingly when I have to. As a business owner, I often cringe when I see a customer publicly flog a company online. Especially when it's a policy and typically not the fault of the…
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The Best Customer Acquisition Strategies Online
Whether you like it or not, every business has a revolving door of customers coming and going. We can all do things that increase retention and alleviate the additional costs and efforts associated with finding new customers, but old customers…
