This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Videobolt: Build Your Animated Logo Video Intro in Minutes
Video content has become essential for businesses and marketers to engage their audience and convey their message effectively. My company recently did a few interviews via Zoom, and we wanted to slice and dice them for different audiences, including investors, partners, and prospects. I’ve worked with some incredible animators and video editors, but we didn’t have the budget for this…
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Zombie-Followers: The Dead Are Walking In The World Of Influencer Marketing
You come across a social media profile with a higher than average follower count, thousands of likes, and previous brand partnership experience – trick or treat? With the number of influencer marketing campaigns continuing to rise, it’s not uncommon for brands to fall victim to the deceit of such accounts with fake followers and an inauthentic audience. According to the…
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30 Marketing Statistics You Shouldn’t Miss
Any infographic that brings marketers back to the core of their efforts is really powerful. We were just sitting with a client today and walking through the baseline of a great content strategy… developing recent, frequent and relevant content on a platform optimized for search. With that baseline is there, ensuring that a mobile strategy is deployed. And along with…
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An Introductory Guide to Pinterest Metrics
Pinterest is a unique blend of a social network and a search engine, where over 459 million monthly active users discover new ideas, products, and inspirations. This platform transcends the traditional boundaries of social media, positioning itself as a tool for visual marketers across various industries, including fashion, home decor, food, and more. By leveraging Pinterest, businesses can tap into…
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WordPress: Create Sidebars Automatically For Each Category
I’ve been simplifying this site to improve speed times and to attempt to monetize the site better without irritating my readers. There are multiple ways that I’ve monetized the site… here they are from most to least lucrative: Direct sponsorships from partner companies. We work on collective strategies that incorporate everything from webinars to social media shares to promote their…
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Why Loyalty Marketing Helps Operations Succeed
From the beginning, loyalty rewards programs have embodied a do-it-yourself ethos. Business owners, looking to boost repeat traffic, would pour over their sales numbers to see which products or services were both popular and profitable enough to offer as free incentives. Then, it was off to the local print shop to get punch-cards printed and ready to hand out to…
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Despite What Marketers Market, Marketing is Hard Work
Another agency in our neck of the woods went under this month. It had all the characteristics of a great agency – talented leadership, a world-class team of dedicated employees, a beautiful downtown location, and impeccable branding online with a premiere publication. They had proven internal processes that would target and attain traffic and drive that traffic to their clients. But…
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Using Your Heart in Business: Six Steps To Resolving Conflicts And Grow Customer Loyalty
The significance of personal relationships cannot be overstated. At its core, business is not just about transactions; it’s about connections. Consumers and businesses alike yearn for interactions that go beyond the superficial level. They seek to be heard, understood and genuinely cared for. This aspect of emotional intelligence in business operations is crucial in establishing trust and loyalty. When business…
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The Science of Taking Breaks: Boost Your Productivity and Well-Being
It should come as no surprise that the expectations for many sales and marketing professionals are growing. We’re faced with rapidly changing technology, budgetary challenges, and a growing number of mediums and channels… all of which could be killing us as we sit in our chairs longer staring at screens. In recent years, I’ve made significant changes to my lifestyle.…
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Coordinating Global Marketing for One Brand in 23 Countries
As a global brand, you don’t have one global audience. Your audience consists of multiple regional and local audiences. And within each of those audiences are specific stories to capture and tell. Those stories don’t just magically appear. There has to be an initiative to find, capture, and then share them. It takes communication and collaboration. When it happens, it’s…
