This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
The 8 Step Approach to Successful Content Marketing
Vertical Measures has developed an 8-step approach for developing a successful content marketing project that includes strategy development, ideation, content creation, optimization, content promotion, distribution, lead nurturing and measurement. Viewing this content marketing as a cohesive strategy throughout the customer lifecycle is imperative because it aligns the content with the stage or intent that the visitor to your site and…
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Marketing Books
Hug Your Haters? Maybe It Should Be Love Your Lovers!
Hug Your Haters by Jay Baer is a groundbreaking book that offers a fresh and practical approach to dealing with customer complaints in the digital age. Jay argues that businesses need to embrace complaints as an opportunity to improve their products, services, and customer experience. Jay provides compelling statistics and real-world examples to show that ignoring complaints can have a…
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Advertising Technology
Bridging the Traditional-Digital Advertising Divide
Media consumption habits have changed dramatically over the past five years, and advertising campaigns are evolving to keep pace. Today, ad dollars are being reallocated from offline channels like TV, print, and radio to digital and programmatic ad buying. However, many brands are uncertain of reallocating tried-and-true methods for their media plans to digital. TV is expected to still account…
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Content Marketing
Is Your Startup’s Brand Ready for CES? Essential Branding Checklist for First-Timers
Sure you’ve heard tales from the front lines and even heeded warnings from helpful friends and colleagues. But if you’re one of the thousands of entrepreneurs registered to attend the annual January madness better known as CES (Consumer Electronics Show) in Las Vegas for the first time this year (January 9-12th), it may be difficult to truly envision what lies…
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Sales and Marketing Training
Keyboard Shortcuts: The Power of ALT and TAB
When it comes to computer technology, I’m amazed at how many people aren’t intimately familiar with two of the most important buttons on your keyboard. The awesome power of ALT and TAB comprises some of the most important productivity tips for anyone who uses a computer to promote or conduct their business. The Alternate Zone To understand the ALT+TAB combination,…
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Content Marketing
The Web Development Triangle
All of our contracts with our clients are ongoing monthly engagements. Very rarely do we pursue a fixed project, and rarely do we guarantee the timeline. That may sound scary to some, but the issue is that the goal shouldn’t be the date of release, it should be the business results. Our job is to get our clients business results,…
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Artificial Intelligence
How Taking a Mindful Approach to AI Cuts Down on Biased Data Sets
AI-powered solutions need data sets to be effective. And the creation of those data sets is fraught with an implicit bias problem at a systematic level. All people suffer from biases (both conscious and unconscious). The biases can take any number of forms: geographic, linguistic, socio-economic, sexist, and racist. And those systematic biases are baked into data, which can result…
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Content Marketing
Digital Housekeeping: How To Market Your Post-COVID Property For Proper Returns
As expected, opportunity in the post-COVID market has shifted. And so far it seems clear that it’s shifted in favor of property owners and real estate investors. As the demand for shorter-term stays and flexible accommodations continues to climb, anyone with an address—whether it’s a full vacation home or just a spare bedroom—is well-positioned to capitalize on the trend. When…
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Advertising Technology
5 Tips To Increase Your Video Advertising Conversion Rates
Whether a startup or a medium business, all entrepreneurs look forward to utilizing digital marketing strategies to expand their sales. Digital marketing includes search engine optimization, social media marketing, email marketing, etc. Gaining potential customers and having maximum customer visits per day depends on how you market your products and how they are advertised. The publicity of your products lies…
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Analytics & Testing
Numerics: An Integrated Widget Dashboard for iOS
Numberics allows iPhone and iPad users to create and customize their own integrated dashboards from a growing collection of third parties. Pick from hundreds of pre-designed widgets to build an overview of website analytics, social media engagement, project progress, sales funnels, customer support queues, account balances or even numbers from your spreadsheets in the cloud. Features include: Predesigned widgets of…
