This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Content Marketing
WordPress: How To Redirect All RSS Feeds To One Destination
While reviewing Google Search Console, one issue that I kept encountering was URLs ending in /feed/ causing issues. While it’s pretty ingenious of the WordPress CMS to add RSS feeds to every bit of content – posts, tags, categories, comments, etc. – the feature is unnecessary. It produces a ton of internal paths for Google to crawl that have no…
- Content Marketing
Wooing More Buyers and Reducing Waste Through Intelligent Content
Content marketing’s efficacy has been well documented, yielding 300% more leads at a 62% lower cost than traditional marketing, reports DemandMetric. No wonder sophisticated marketers have shifted their dollars to content, in a big way. The obstacle, however, is that a good chunk of that content (65%, in fact) is hard to find, poorly conceived or unappealing to its target…
- Artificial Intelligence
How Taking a Mindful Approach to AI Cuts Down on Biased Data Sets
AI-powered solutions need data sets to be effective. And the creation of those data sets is fraught with an implicit bias problem at a systematic level. All people suffer from biases (both conscious and unconscious). The biases can take any number of forms: geographic, linguistic, socio-economic, sexist, and racist. And those systematic biases are baked into data, which can result…
- E-commerce and Retail
EKOM: Predict Non-Branded E-commerce Keyword Trends To Optimize For Demand
Today’s e-commerce landscape is fiercely competitive. Businesses face numerous challenges regarding search engine optimization (SEO). The process is often slow, labor-intensive, and yields unpredictable results. Many online retailers find themselves trapped in a cycle of constant adaptation, struggling to keep up with algorithm changes and emerging trends. The need for a more responsive, data-driven approach to e-commerce SEO has never…
- Content Marketing
PHP: Using Is.gd API to Shorten URL
Just read an article on the benefits and pitfalls of shortening URLs over at SEOmoz. I utilize the Is.gd API to do this: function doCurlRequest($url, $variable, $value) { $api = $url."?".$variable."=".$value; $session = curl_init(); curl_setopt($session, CURLOPT_URL, $api); curl_setopt($session, CURLOPT_RETURNTRANSFER, 1); $data = curl_exec($session); curl_close($session); return $data; } function doShortenURL($longurl) { $url = "http://is.gd/api.php"; $variable = "longurl"; $shorturl = doCurlRequest($url, $variable,…
- Advertising Technology
Bridging the Traditional-Digital Advertising Divide
Media consumption habits have changed dramatically over the past five years, and advertising campaigns are evolving to keep pace. Today, ad dollars are being reallocated from offline channels like TV, print, and radio to digital and programmatic ad buying. However, many brands are uncertain of reallocating tried-and-true methods for their media plans to digital. TV is expected to still account…
- E-commerce and Retail
Where To Order Custom Eco-Friendly, Sustainable Packaging For Your E-commerce Products
Rarely does a week go by that I’m not getting some kind of delivery to my home. I have a very busy life so the convenience of getting an Amazon Key delivery of items or groceries inside my garage is too hard to pass up. That said, I am quite conscious of the fact that there’s a lot of waste…
- Sales and Marketing Training
Keyboard Shortcuts: The Power of ALT and TAB
When it comes to computer technology, I’m amazed at how many people aren’t intimately familiar with two of the most important buttons on your keyboard. The awesome power of ALT and TAB comprises some of the most important productivity tips for anyone who uses a computer to promote or conduct their business. The Alternate Zone To understand the ALT+TAB combination,…
- Content Marketing
The Do’s and Don’ts of Holiday Branding According to 99designs
The nights are silent, the dreidels are drying, and your customers are opening their wallets. If you can make your brand part of their holiday season in a natural and charming way, they’ll remember you well into the New Year. Here are some helpful Do’s and Don’ts to help you navigate the season. Do: maintain your authenticity If your typical…
- Content Marketing
How to Measure the ROI of Your Video Marketing Campaigns
Video production is one of those marketing strategies that’s often under-rated when it comes to ROI. A compelling video can provide the authority and sincerity that humanizes your brand and pushes your prospects to a purchase decision. Here are some incredible statistics associated with video: Videos embedded in your website can result in an 80% increase in conversion ratesEmails containing…
