This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Paid and Organic Search Marketing
How to Optimize a Page for Local Search
In a continued series on optimizing your site for inbound marketing, we wanted to provide a breakdown of how to optimize a page to be found for local or geographic content. Search engines like Google and Bing do a great job of picking up geographically-targeted pages, but there are some things you can do to ensure your local page is…
- Advertising Technology
How to Eat a Gourmet Pretzel?
Utilizing humor in product packaging can be a highly effective strategy in sales and marketing for several reasons: Attracts Attention: Humorous packaging stands out on the shelves, catching the eye of potential customers. This can be particularly effective in crowded marketplaces where differentiation is key. Enhances Brand Personality: Humor can help shape a brand’s personality, making it appear more approachable…
- E-commerce and Retail
2024 Black Friday Trends: 6 Takeaways for Retailers and Online Stores
Black Friday is one of the year’s most highly anticipated shopping events, marking the start of the holiday shopping season. Traditionally held on the day following Thanksgiving in the United States, Black Friday falls on the fourth Friday in November. Its roots trace back to the 1950s, when retailers began offering substantial discounts to attract shoppers, boosting foot traffic and…
- Paid and Organic Search Marketing
Don’t Bet It All On An Organic Strategy
Had a great conversation with one of our clients over the weekend, who often checks in and asks for feedback regarding the site, analytics, and other questions regarding the inbound marketing strategy. I love that they’re engaged; many of our customers are not… but sometimes the effort it takes to respond and explain the reasons we’re doing takes away from…
- Content Marketing
What Marketers Can Learn from Dell’s IT Transformation Research?
Dell defines Information Technology Transformation as the process of enhancing information and communication technology so as to make human lives more efficient and better. IT transformation also centers on improving infrastructure so as to encourage efficiency in systems due to a reduction in the wastage of resources. I’ve been working with Mark Schaefer and his client, Dell Technologies, over the…
- Content Marketing
Why Your Corporate Videos Miss The Mark, And What To Do About It
We all know what someone means when they say “corporate video.” In theory, the term applies to any video made by a corporation. It used to be a neutral descriptor, but it’s not anymore. These days, many of us in B2B marketing say corporate video with a bit of a sneer. That’s because corporate video is bland. Corporate video is…
- Marketing Tools
Ticksy: Simple, Inexpensive SaaS Customer Support
In our interview with Formstack on Friday, we discussed how great apps continue to hit the market that offer inexpensive solutions that can grow with your business. As I was writing to a developer on an issue we had with his plugin, I logged into the ticketing system they had implemented, Ticksy. If you’re a growing business, this may be…
- Analytics & Testing
MetaCX: Manage Customer Lifecycles Collaboratively With Outcome-Based Selling
Over a decade ago, I worked with some incredible talent in the SaaS industry – including working as a product manager for Scott McCorkle and many years as an integration consultant working with Dave Duke. Scott was a relentless innovator who was able to leap over any challenge. Dave was a consistently transformative account manager who assisted the world’s largest…
- Social Media & Influencer Marketing
In A Global Recession, Customer Advocacy Will Be Crucial To Brand Survival
A recession is coming. While no economist can predict its severity or length, the cost of living squeeze we’re already feeling is set only to worsen. Meanwhile, the modern marketing stack is close to toppling. With each new widget, each new software solution, and each new channel, the pile continues to grow. And with every addition, brands risk simply finding…
- Marketing Infographics
Closing the Gap Between Sales and Marketing
The topic of the changing sales funnel is on every company’s mind. A big part of the change is how we look at sales, and more importantly, how the strategy of sales and marketing are more aligned than ever. Organizations need to analyze how their organization is approaching sales on a consistent basis so that they don’t lose any opportunities. Are…
