This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Analytics & Testing
Leger Metrics: Voice of Customer (VoC) Actionable Reporting
Leger Metrics offers a platform to assist your company in a better understanding of how your customer experience drives satisfaction, loyalty and profits across your company. The Voice of Customer (VoC) platform provides you with the tools necessary to capture customer feedback with the following features: Customer Feedback – Invite customer feedback and collect it through mobile, web, SMS, and…
- Paid and Organic Search Marketing
How to Minimize Search Impact When Migrating to a New Domain
As with many companies that grow and pivot, we have a client who is rebranding and migrating to a different domain. My friends who do search engine optimization are cringing right now. Domains build authority over time and ripping out that authority can tank your organic traffic. While Google Search Console does offer a change of domain tool, what they…
- Content Marketing
It’s the Most Wonderful Zeitgeist of the Year
It's with great anticipation that I await the yearly arrival of the Google Zeitgeist. Not just because I get to say it a lot, but also because it’s a fantastic yearly treat to look into the state of search from the past year.
- Content Marketing
Adapting and Responding to Feedback Drives Content Marketing Results
How quickly and effectively marketers respond and adapt to ongoing consumer feedback has become a new determinant of brand performance. According to 90% of the 150 brand marketers surveyed, responsiveness—or the ability to source, understand and then quickly react to feedback, preferences, and needs—is important, if not critical, to the delivery of an exceptional customer experience. Only 16 percent of…
- Sales Enablement, Automation, and Performance
Mediafly Revenue360: The Evolution of Sales Enablement Technology
Before 2020, B2B buyer behaviors had already begun shifting to favor digital and self-service channels. With more buyers firmly cemented in the world of digital selling, there’s no going back. 71% of buyers willingly spend over $50,000 on a single transaction using a remote or self-service model, for example. McKinsey To remain competitive and relevant, revenue teams will need different…
- Artificial Intelligence
ChatGPT: How To Utilize Generative AI To Develop Your Ideal Customer Profile
The Gartner Ideal Customer Profile (ICP) framework is a structured approach for defining a business’s most valuable customer segments. This methodology goes beyond basic demographics to paint a clear picture of the ideal customer based on their characteristics, needs, behaviors, and challenges. An ICP helps businesses tailor their marketing and sales efforts toward the highest-value prospects likely to convert, be…
- Content Marketing
Is Blogging Still Relevant? Or An Outdated Technology and Strategy?
I often review this site’s search performance and old articles that aren’t attracting traffic. One of my articles was about naming your blog. Let’s forget that I’ve been writing this publication that long… as I read the old post I wondered if the term blog even really mattered anymore. After all, it’d been 16 years since I’d written the post…
- Content Marketing
5 Keys to Your Successful Personal Brand
I had a conversation with one friend today and got an email from another asking my advice on how to build their personal brand… and ultimately profit from it. This may be a topic that’s better answered by friend Dan Schawbel, a personal branding expert… so keep an eye on his blog. I’ll share my thoughts on what I’ve done…
- Analytics & Testing
Infer Net New Leads: Identify and Send the Best Leads in Salesforce
Businesses are struggling to interpret mountains of data about their customers and what motivates them. It’s nearly impossible to see the forest from the trees when people are focused on their system of record vs. extracting useful insights from all the signals in disparate systems like Salesforce, Marketo and Google Analytics, as well as unstructured sources from the web. Few…
- Content Marketing
Why Your B2B Marketing Needs an Early Warning System
The saying you snooze, you lose applies directly to marketing, but unfortunately not many marketers seem to realize this. Too often, they wait until the last minute to learn about valuable prospects or a customer that is on the cusp from leaving, and these delays can seriously impact an organization’s bottom line. Every B2B marketer needs an early warning system…
