This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Social Media & Influencer Marketing
Social Media Is the New PR
I recently had lunch with some of my fellow public relations professionals, and as always the conversation turned toward tactics and techniques used in our industry. As the only one in the group utilizing social media as the sole form of communications for clients, my portion of the conversation would seemingly be the shortest of the group. This turned out…
-
E-commerce and Retail
IDS Fulfillment: Flexible Warehouse and Fulfillment Services
Quite a few years ago, I got to take a tour of the IDS facility here in the Midwest. It was quite an eye opener for me since I’d never seen the advancements that had happened in the logistics, warehouse and fulfillment industries. Fast forward to this year and I had an amazing discussion with a high school entrepreneurship where…
-
Mobile Marketing, Messaging, and Apps
How to Market Your Mobile App
We recently shared the high cost and failure rate for enterprise mobile applications, but the benefits of a good mobile app are simply too great to ignore. Alongside planning, the experience of the mobile development team and the promotion of the app are both critical. Your app can rise to the top of everyone’s search to dominate the mobile market.…
-
Email Marketing & Automation
5 Predictions for Successful Email Outreach in 2023
Email outreach has become a cornerstone of many marketing strategies in today’s digital age. But as we look ahead to 2023, what can we expect from this powerful tool? This article will explore five predictions for successful email outreach in the coming year. From personalization to automation, these trends are set to shape the way businesses connect with their audiences…
-
Customer Data Platforms
Stick or Twist? How the Martech Industry Should Respond to Google’s Cookie U-Turn
Just last week, Google reversed its plan to eliminate third-party (3P) tracking cookies on its Chrome browser. Instead, according to the UK’s competition regulator (the CMA), users will be presented with a choice between keeping their third-party cookies or doing away with them. Sound familiar? Well, there’s a reason: Apple introduced App Tracking Transparency (ATT) a couple of years ago,…
-
Content Marketing
WordPress: Add Author Information in Sidebar
UPDATE: I’ve developed a Sidebar Widget to display your Author Information. Today’s post by Jon Arnold was fantastic on tips for designing a website, but I noticed the first comment attributed the post to me. That’s a telltale sign I need to make the author information more prominent. I’ve not created a widget for this (and I’m surprised that no…
-
Analytics & Testing
It’s Time for Your Year-End Marketing Review
It’s that time of year again… when you must put time aside to review your annual marketing plan. Next year may be more important than any year previous with the rapid adoption of social media strategies. Here’s what I recommend collecting: Marketing Spend by Medium – this is actual money paid for external marketing and advertising efforts. Breaking this down…
-
Content Marketing
OpinionLab Analytics Integration and Testing
OpinionLab is a platform for capturing customer information through surveys and feedback off of your website. OpinionLab calls it Voice-Of-Customer (VOC) Data. OpinionLab is now expanding its featureset to include both analytics integration and testing. This is extremely helpful to correlate your visitors’ feedback with their site activities. With the cost of acquiring a new customer at six to seven…
-
Analytics & Testing
Enterprise Customer Analytics, Social Analytics and Response
In today’s social world, piecing together what the customer really says is of paramount importance for brands. Attensity could be a useful tool in this context. Attensity’s text analytics tool extracts facts, relationships, and sentiments from the labyrinth of responses received in relation to, say a promotional campaign, a tweet, a Facebook update, a blog post, survey responses – well,…
-
Content Marketing
Stop Killing Cause Marketing
When a student needs money for a school lunch, it’s of little or no consequence to them where the money is coming from. They’re just hungry and need funds. It’s not just school lunches, it’s student grants and scholarships, medical goods, tutoring, daycare, and so much more. The list of needs is infinite and, in a downed economy, it continues…
