This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Plan, Share, Collaborate and Distribute Creative Work
We’ve written about Digital Asset Management in the past. Widen, a Digital Asset Management company, has now partnered with ConceptShare. The pairing of these platforms allows you to plan, share, collaborate and distribute your creative work. This is a great pairing… enabling workflow processing around any digital asset – especially high-bandwidth, large video file distribution. ConceptShare is a Creative Operations…
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Advertising Technology
Leveraging TV to Lift Brands
Pulling in new customers while improving the overall brand image is a persistent challenge for marketers. With a fragmented media landscape and the distractions of multi-screening, it’s difficult to adjust to the desires of consumers with targeted messaging. Marketers confronted with this challenge often turn to the “throw it at the wall to see if it sticks” approach, instead of…
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Analytics & Testing
Pantheon: Serious WordPress or Drupal Hosting with New Relic
We have 47 active plugins on our WordPress installation. That’s a lot of plugins, many of which may slow down the performance of WordPress. We do some comprehensive speed tests before deploying plugins, or we may even use some of the logic to simply update our theme so it runs faster and is less taxing on our servers. Speed is…
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Analytics & Testing
Clearbit’s Weekly Visitor Report: Know Who’s Visiting Your Website, Convert The Ones That Matter
Having a detailed, qualitative understanding of your website traffic is essential to building effective, data-driven B2B marketing campaigns. Knowing who your visitors are, where they are on the campaign journey, and how likely they are to buy makes it possible to provide more personalized experiences — and ultimately increase conversions. Potential customers won’t always raise their hands when they visit…
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E-commerce and Retail
Key Takeaways from the Datos Financial Cybersecurity & Fraud Forum
In a rapidly changing digital landscape, fraud prevention and cybersecurity are more critical than ever. The recent Financial Cybersecurity & Fraud Forum shed light on this field’s evolving challenges and solutions. Here are some key insights that can help organizations strengthen their fraud prevention strategies and enhance their overall security posture. 1. Bridge the Gap: Collaboration Between Fraud and Business/Marketing…
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Advertising Technology
Get SMART: How to Transform Your Digital Marketing Investment Mindset
Adjusting marketing strategies so they best serve your business sometimes requires a fundamental shift in mindset. Because many business owners don’t fully understand existing marketing strategies, they aren’t aware of the value a digital marketing investment can bring to their business. In the past, they’ve seen additional marketing investments as niceties rather than necessities. Now, more business leaders are considering supporting a go-to-market…
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Content Marketing
7 Questions to Ask Your Agency Before You Sign
We love working with other agencies. Our expertise in search engine optimization and content strategies has been a resource for all of our agency partners and we continue to grow that portion of our business. We work with a lot of great development, design and public relations folks and what we have in common with all of them is the…
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Marketing Infographics
The Mobile Workstyle
Social Contact Manager Gist (recently acquired by RIM) put together this infographic on the Mobile Workstyle. Unlike the Dell Infographic on the mobile workforce this infographic focused more on the habits and preferences of the mobile worker as opposed to why a company should consider mobilizing their workforce. Such as: 65% of mobile workers use a tablet 32% of employees…
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Paid and Organic Search Marketing
Unmasking The Secrets Of A Data-Based PPC-SEO Merger
Merging pay-per-click (PPC) advertising and search engine optimization (SEO) can lead to pure performance marketing magic. However, Google tends to keep this tidbit of knowledge under wraps. That’s why even seasoned marketers think there’s no real connection between linking SEO initiatives and a PPC strategy. Fortunately, as the founder and president of a successful digital marketing firm, I know that research has…
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Artificial Intelligence
How to Improve Customer Service with Chatbots
One of the biggest pet peeves for many millennials and Gen Z is getting phone calls. And honestly, they have got the point—a call requires an immediate response, which might feel a bit intrusive. On the other hand, emails give people space, but modern customers expect quick service and do not have the patience to wait for a reply for…
