This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Social Media & Influencer Marketing
You’re Doing It Wrong!
As marketers we are all fully aware of how hard it is to change people’s behavior. It is one of the hardest things that you can attempt to do. It’s why Google, for now, will enjoy continued search success, because people are accustomed to “Google it” when they need to find something on the web. Knowing this, I am fascinated…
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Content Marketing
WordPress .htaccess Rules Have Exceptions, Too
WordPress made a major evolutionary step forward in the blogging platform, moving it closer to a full-fledged content management system with revision tracking, more support for custom menus, and–the most intriguing feature for me–multi-site support with domain mapping. If you are not a content management system junkie, it’s okay. You can skip right past this article. But for my fellow…
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Social Media & Influencer Marketing
Maker’s Mark Has Social Under A Barrel – More Branch Water, Please!
I recently read the post by Jackie Huba and Ben McConnell (two of the smartest folks in this business), regarding the hoopla over at Maker’s Mark. Maker’s Mark is one brand under the umbrella of the Beam family of products. Even our friend over, Dodge Lile, chimed in with some astute observations. It seems that Maker’s Mark had decided to dilute…
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E-commerce and Retail
The Power of UGC: How Authentic Content Drives Conversions, Builds Loyalty, and Fuels Revenue
Connecting with consumers on a personal level has never been more important. Traditional advertising is no longer enough to earn trust or drive action, with users putting up their guardrails amid an explosion of machine-generated content. As AI makes it easier than ever to develop content, disinformation is expected to rise, diluting the pool of credible content and creating distrust…
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Be Selfish About Selfless Networking
This week I’ve had some tough conversations with some businesses that I care deeply about. They know that I care because I’ve taken them to task and am holding them accountable. My network is my investment and where I get the most return on investment. Technology firms I work with always get an earful from me. I always report problems,…
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Content Marketing
Self-Service and Search Engines
One means of improving customer retention and overall customer satisfaction is to produce content that helps customers help themselves. Not only are there improvements to customer satisfaction, there’s a direct cost-savings associated with customers not tying up your customer services lines. Publishing your knowledge base, frequently-asked questions, snippets and examples where search engines can find them makes this possible –…
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Content Marketing
Best. Press Release. Ever.
We get piles of press releases in our inbox every day and I’m guessing that 99% of them are deleted at a glance. That’s not to say they’re not useful… we’re always on the lookout for a relevant chunk of news that will impact you folks in our community. The advantage of press releases are the efficient distribution… the disadvantage…
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Content Marketing
Optimize Your Webinar Spending: Webinar ROI Calculator
Did you know that, on average, B2B marketers use 13 different marketing tactics for their respective organizations? I don’t know about you, but that gives me a headache just thinking about it. However, when I really do think about it, we help our clients deploy about that many tactics every year and that number is only going up as the mediums…
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Content Marketing
Formidable: Create Beautiful Directory Listings in WordPress for Business, Teams, Members, and Beyond
As a marketer, adding a directory to your website can significantly boost engagement and revenue. A well-structured directory turns your site into a valuable resource hub – whether you’re showcasing local businesses, creating a comprehensive supplier database, or building an industry expert network. Examples are real estate agents using directories to highlight properties and agents, conference organizers listing speakers and…
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Content Marketing
How Your Eyes Move on a Website
For creatives, I’m sure there’s someone inside screaming at them to be different and avoid building a website that looks and acts like everyone else. From a marketing perspective, though, we’ve educated our visitors over a decade now as to what to expect on a website and how to navigate one effectively. As a user, there’s nothing quite as frustrating…
