This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Will Your Branded Content Idea Work? 5 Ways to Know
Branded content is not one size fits all. What works for one brand may not work for all, and it’s good to know if your content idea is likely to work before you pour resources into executing it. Column Five has come up with 5 questions you can ask yourself and your team to see if your brilliant ideas will translate from the…
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Analytics & Testing
How to Score the Winning Goal in the E-Commerce Game
While in the World Cup there can only one winner, many companies can experience success in the game of e-Commerce. There are proven tactics that have helped retailers score. Baynote shows you how to field the best players and a create a dynamic game plan so that your e-Commerce business can bring home a win. Before the season starts, teams…
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Content Marketing
Overfuel: Dominate Local Search With Your Used Car Dealership and Unlock 49% More Leads
In the automotive landscape, used-car dealerships face unprecedented challenges. With over 70% of car research happening on mobile devices and consumers visiting just 1-2 dealerships before making a purchase, having a solid online presence is no longer optional – a superior digital customer experience (CX) is essential for survival. Until now, dealerships have struggled with slow websites, disconnected tools, and…
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Analytics & Testing
Water Torture – An Analytics Analogy Goes a Bridge Too Far
Data, like water, comes in many forms. The human mind has evolved to filter out most of the data that comes our way because there’s simply so much of it. When you open your eyes and ears, data is everywhere. The color of the wall, the sound of the air conditioning and the smell of your neighbor’s coffee are treated…
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Advertising Technology
How to Make the Most of New AdWords Conversion Reporting
Which would you prefer: The attention-grabbing digital ad that attracts 1,000 website visits? Or the slow-performing one that’s received just 12 clicks so far? It’s a trick question. The answer is neither. At least, not until you know how many of those visitors converted. A super-targeted ad resulting in a dozen qualified conversion actions would be ten times more valuable…
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Email Marketing & Automation
Responsys Launches Interact Preference
As large marketing technology companies merge and acquire other applications into their product mix, there’s often a gap in the ability for the customer to set communication preferences. If you want email, you go to one site, if you want mobile alerts, another… if it’s SMS still another. According to Forrester, 77% of consumers want to be able to decide…
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Social Media & Influencer Marketing
Consumer vs Business Behavior in Social Media
SurveyMonkey surveyed decision-makers in U.S. businesses with less than 1,000 employees and consumers to understand their use of social media, particularly Facebook, to interact. A SurveyMonkey online survey was used to collect and analyze the data, and the results were published: Marketing in a Digital World SMB & Consumer Survey Results, 2011. In total, 1180 small and medium-sized business (SMB)…
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Marketing Infographics
Top 20 Marketing Automation Solutions
Marketing automation is becoming a conversation we’re having with clients more and more each week. Today we discussed HubSpot (used by a customer), Act-On (which we implemented for two of our customers) and Optify with a client and I was just talking to the team last week about their success. It’s important to note that there’s really not one marketing…
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Marketing & Sales Videos
Tracx: Gain Insights, Grow Engagement, and Measure Impact With Your Social Enterprise
Enterprise corporations continue to unlock the potential of social media. Monitoring reputation, soliciting customer feedback, providing word-of-mouth marketing, promoting content and offers, educating and nurturing prospects and customers. Social media offers it all – acquisition, upsell, and retention. The velocity of information and the logic utilized to delegate social strategies in the enterprise requires a platform to monitor, measure and…
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Content Marketing
Creating a Simple Loading Animation Using CSS
Animations are a great way to enhance user experience by making interfaces feel more dynamic and responsive. One everyday use case is a loading indicator informing users that a process is happening in the background. In this article, we’ll explore how to animate a series of dots (.) using CSS keyframes, creating a simple yet effective waiting animation. The @keyframes…
