This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Paid and Organic Search Marketing
Talk to Me with TokBox
I am a marketing geek, so I get excited when a new technology comes along which can help my clients. I spend hours registering for, and testing new services . I think TokBox may be my new favorite tool. I was introduced to the service by my attorney. ( Yes I have an attorney, and better yet, he is a…
-
Email Marketing & Automation
SPAM and the Text Messaging Industry
Businesses have vastly underestimated the impact of mobile text messaging. Text messaging, otherwise known as SMS (Short Message System), has been put in the shadow over more popular mobile web applications. However, not every phone is a smartphone and can use apps. Every mobile phone allows text messaging. As businesses are returning to this incredible medium, many are disregarding the…
-
Content Marketing
How to Get PR
If you’re a public relations beginner, be sure to check out the entire Guide to PR by Brownstein & Egusa. And for some more detail on PR strategies, be sure to read the guest post – PR Advice From A Former VentureBeat Writer – from Conrad Egusa on Scott Monty’s fantastic blog. Special thanks to Marty Thompson for the find!…
-
Do You Encourage or Discourage Your Readers?
Tonight I received an email from Borders. There’s a contest on Gather to write about how a teacher changed your life. A recent blog posting from Brian Clark of CopyBlogger was my inspiration, 5 Grammatical Errors That Make You Look Dumb. Brian wrote the post over 2 weeks ago, but it’s been nagging at me ever since. I consistently struggle…
-
Content Marketing
Productivity Secrets: Technology Isn’t Always Technical
I’ve got to admit, the four letters T-E-C-H give me the shivers. The term “technology” is practically a scare word. Whenever we hear it, we’re supposed to be either afraid, impressed or excited. Rarely do we focus on the purpose of technology: getting complexities out of the way so we can get more done and have more fun. Just Information…
-
Content Marketing
What is an Email Marketing Consultant and Do I Need One?
Email marketing consultants generally take three forms; all of which have skills and experience that are specific to developing effective email marketing strategies. However, their core competencies and offerings vary greatly. So do you need an email consultant? If so, what type? Ask yourself the following questions.
-
Artificial Intelligence
From Surge to Satisfaction: AI Chatbots Tackle Peak CX Challenges This BFCM Season
As Black Friday and Cyber Monday (BFCM) quickly approach, retailers face soaring consumer expectations during two of the year’s busiest shopping days. With this year’s forecast, there’s an ever-growing need for real-time, personalized customer support. A record $240.8 billion in U.S. online holiday sales is forecasted this year with mobile expected to account for over half of online shopping. Adobe…
-
Mobile Marketing, Messaging, and Apps
Indy is StartUp Friendly
Douglas Karr, was one of four judges who helped us select the winning team from Startup Indy. In this interview he talks about why he was involved, and why it makes sense for tech firms to launch a startup here in Indianapolis. Douglas Karr on Judging at StartUp Weekend
-
E-commerce and Retail
Amazon Tech Can Help Your Wellness Brand Grow
In a saturated, competitive marketplace like Amazon, it is imperative that wellness brands stand out in order to succeed. Whether they are a start-up, in their growth stage, or reaching maturity, all brands are looking for ways to grow their customer base on Amazon no matter what stage they are at in their business journey. It is a highly competitive…
-
Content Marketing
The Power of Momentum in Organic Marketing
Businesses constantly seek ways to increase their online presence, generate leads, and drive conversions. While paid advertising offers instant gratification, it is a pay-to-play strategy that only yields results as long as you continue to invest. On the other hand, organic strategies such as content marketing and social media marketing require time and effort to build momentum. Still, once a…
