This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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The Death of the Agency of Record
The landscape is morphing for agencies. In the last week, I've been on no less than 5 sales calls where the prospect already had a service provider, were choosing a provider, or already had an agency. We were hired by one company to increase their search engine ranking. After reviewing their site for under a minute...
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Is Your Business Making Any of These Common Social Media Mistakes?
Since social media strategies continue to evolve, the analysis tools are improving, and I continue to be surprised by what works and what doesn't work - I often don't tell people they're doing something wrong on social media. What may be a mistake on my timeline may be a great strategy on yours...
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Online Businesses Need to Shift Marketing to Stay Ahead
There's no question that the Internet has changed dramatically over the years, and that's true for how companies market their online business as well. Any business owner needs only to look at the number of changes Google has made to its search algorithm to gain a basic understanding of how Internet marketing techniques have...
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Side With Your Customers
On a recent call to a major telecom company, which I won't mention (their logo looks like a blue death star), I was infatuated with my customer service representative ( CSR ). Shocking, I know. Throughout the call, she actually listened to what I wanted, and she said things like, "This...
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Close: The Inside Sales CRM and Sales Automation Platform For Fast, Agile Teams
Close is a Customer Relationship Management ( CRM ) and Automation platform designed specifically for sales teams. Close streamlines and improves the sales process, enabling businesses to close deals faster and more efficiently. Close primarily helps small to medium-sized businesses ( SMBs ) and startups that have a focus...
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The Secret to Successful Email List Rental & Email Newsletter Advertising
Note: This post is NOT written for list owners. It's written for advertisers that rent emails lists or advertise in email newsletters. If you're an advertiser who has, or is planning, to include 3rd-party email into your marketing mix it will help to use the channel more successfully and get a better ROI, with smaller...
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Pinfluencer: Marketing and Analytics From Pin to Purchase
Companies have found some incredible results utilizing Pinterest to grow their marketing reach. As with any social platform, Pinterest has its own marketing best practices, campaign opportunities and influencers. Pinfluencer is a marketing and analytics platform that integrates with your site's analytics to provide you with...
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The Rise of the Multidimensional Marketer
This afternoon, I had a great visit with the New Media Club at IU Kokomo. The club is made up of students, both new and graduating, as well as the professors that are leading the charge. The discussion was the business of new media . I remember when I first started DK New Media, a...
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Multi-Tasking in Mobile Phones: From Flip Phones to Smartphones
The concept and capabilities of multitasking in mobile devices have undergone significant transformations from the era of flip phones to the modern smartphone. This journey reflects the advancements in technology, resources, and bandwidth to meet user needs. Let's dive into the history and evolution of multitasking capabilities, focusing on the world's two leading platforms...
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Don’t forget online in your offline marketing!
Online consumer behavior is becoming invaluable to online marketers, but has been primarily missed with respect to offline entities. Many companies who have retail stores, as well as online stores, treat the two audiences separately, missing an excellent opportunity to target and track the other. Advanced analytics applications such as WebTrends, Coremetrics, and Omniture...