This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Social Sharing Button Playground
What good is your content without enabling the ability for that content to be shared? I’m always surprised when I read an amazing page and there’s either no sharing buttons or it works improperly. If I click a share button and the title and description don’t come up, I’m typically too busy to make an edit and push it out…
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Mobile Marketing, Messaging, and Apps
Integrating Mobile into an Outdoor Advertising Strategy
Mobile Marketing is emerging and becoming more commonplace everyday. Last week I was visiting family in the Myrtle Beach area and saw this billboard. It was great to see a major attraction integrating mobile into their overall marketing strategy. Doug has a similar mobile integration on his site, you can text MartechLOG to 71813 and get an alert when he…
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Content Marketing
Drip, Drip, Drip… Buy
No one is waiting for your next tweet, status update or blog post to make their next purchase. There’s always the chance that you might motivate someone to purchase, but it’s impossible to predict when prospects are ready to make their next purchase. That’s why it’s so important to be there when your prospects are ready to decide. Where will…
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Content Marketing
Don’t Lose Your Voice
Dry. I received feedback from a couple of folks that our recent posts have been dry. I wouldn’t argue with that – we’ve been busy doing a lot deeper research on tools and features of late. It seems that the deeper we do our research, the harder it is to write a concise post that does the platform justice but…
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Marketing Books
We Are All Weird
As soon as I saw that there were only limited copies of We Are All Weird out for sale, I knew I had to order a copy. This is Seth Godin’s latest book and it’s a fabulous little manifesto. From the inside sleeve: Godin’s argument is that the choice to push all of us toward a universal normal merely to…
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Analytics & Testing
Silk: Turn Data and Spreadsheets into Published Visualizations
Have you ever had a spreadsheet that had a fantastic collection of data and you just wanted to visualize it – but testing and customizing the built-in charts within Excel was too difficult and time-consuming? What if you wanted to add data, manage it, upload it and even share those visualizations? You can with Silk. Silk is a data publishing…
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Content Marketing
6 Game-Changing SEO Tips: How These Businesses Grew Organic Traffic to 20,000+ Monthly Visitors
In the world of search engine optimization (SEO), only those who have actually succeeded can shed light on what it actually takes to grow your website to tens of thousands of visitors per month. This proof of concept is the most powerful evidence of a brand’s ability to apply effective strategies and produce extraordinary content that will rank. With so…
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Paid and Organic Search Marketing
Pro Rank Tracker: Dominate SEO with Unmatched Rank Tracking Accuracy
Frustrated by vague keyword reports and unreliable ranking data? For SEO professionals, agencies, and website owners, staying ahead of search engine algorithms requires precision, consistency, and transparency. Yet too many tools offer inflated promises and fall short when it comes to reliable, actionable insights. If your SEO reports are losing trust—or worse, your rankings are slipping—it’s time for a platform…
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Content Marketing
The Secret to Successful Email List Rental & Email Newsletter Advertising
If you're an advertiser who has, or is planning, to include 3rd-party email into your marketing mix this post will help to use the email marketing channel more successfully and get a better ROI, with smaller budgets. In the end, it will help list owners, too. After all a happy advertiser is a repeat advertiser.
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Social Media & Influencer Marketing
Aligning Digital and Traditional: The Little Things Matter
Attention to detail and a constant stream of communication are vital in any enterprise large or small. A simple misstep resulting in a typographical error can have far-reaching ramifications.
