This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
3 Ways Businesses Struggle with Mobile
Mobile adoption is skyrocketing but few businesses are responding. Those who are are seeing incredible results on their investment… those who are not are being left behind. The message in this infographic could not be any clearer. It’s the strategies, stupid. Even smart CIOs and well-managed enterprises are having problems as they embrace mobility. And while mobile devices and apps…
-
When is Your Next Online Conference?
Some of the companies I’m working with, especially business to business (B2B) are seeing some incredible results and return on investment with the use of virtual events and tradeshows. I’ve been wanting to post about virtual event marketing for quite some time, and recently got to speak to Unisfair, the leading virtual event, virtual tradeshow and online job fair provider…
-
Ready to Ramp Up Your Instagram Marketing?
I’ll be the first to admit that I don’t put too much time into Vine, Instagram and sharing images on social media. I want to, but it’s just so much easier to provide a tip via text than it is to grab a graphic, do some design, and share something that is just as meaningful, but gets a ton more…
-
The 7 Myths of Email Marketing
Alchemy Worx currently manages and deploys 300+ consumer and business emails every month for 30+ national and international brands. If ever there were experts on what works and what doesn’t work with respect to email marketing, they know it! They’ve provided this fantastic infographic that focuses on many of the myths that are common in the industry when it comes…
-
Free Speech Doesn’t Protect Your Reputation
Sam Montgomery is a reader of Martech Zone and contacted me regarding a story of a young football talent named Yuri Wright. Yuri was actively being recruited by Michigan State… up until some folks read his tweets. The tweets are displayed at Chat Sports and not safe for work (NSFW)… just know that they’re pretty vulgar. Yuri Wright, the 4-star…
-
We Are All Weird
As soon as I saw that there were only limited copies of We Are All Weird out for sale, I knew I had to order a copy. This is Seth Godin’s latest book and it’s a fabulous little manifesto. From the inside sleeve: Godin’s argument is that the choice to push all of us toward a universal normal merely to…
-
Does a Subscribe Dropdown Work?
When we relaunched our newsletter, I wanted to really make the subscription link a dominant feature on our site. We added a drop-down section at the top of the site and it’s been incredible. While we used to get a trickle of one or two subscribers before, now we get dozens of subscribers each week. The Marketing Technology newsletter is…
-
Your Marketer Is There to Help You
I have a lot friends who run marketing agencies and a lot of marketing professionals throughout the Internet that I’m friends with. I’m not exaggerating when I say that the most frustrating thing that I and others find about our job is the resistance of the businesses we’re working with. We are paid to come consult with clients and assist…
-
Highlights of the Social Customer Index Report
Utilizing social listening software, every day we identify complaints, mistruths, service requests or compliments made to companies that lack any response from the business targeted. While consumers are now dominating social media, businesses are getting worse at responding. According to Sprout Social – 4 out of 5 requests go unanswered! Ouch. These are highlights from the Sprout Social Index Engagement…
-
Why isn’t Networking in Every Curriculum?
1.webp” align=”right” title=”Network” width=”200″ height=”200″ class=”alignright tie-image2462″ />This afternoon I was invited to an incredible lunch and discussion with Indiana Business College Harrison College. Indiana is well-known for having some of the finest schools in the country, and in the world, but the folks at Harrison recognize that we’re in a rapidly changing world. They are making an aggressive push…
