This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Project: Wild Birds Unlimited – Fun With Google Maps
The kind folks over at Wild Birds Unlimited have requested my help in converting their store mappings over to Google. If you’re wondering why I’ve been fairly quiet of recent, it’s not because I’m blogged out – it’s because I’m really plugging away at knocking this project out of the park! As well, I’m starting a new full-time job in…
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Marketing Infographics
Architects and B2B Tweeting
Those business to business (B2B) folks aren’t always at the top of the marketing research news, but every once in a while you find a gem. Although this specific Infographic from Pauley Creative focuses on a survey of UK Architects, I believe the findings could open up other B2B companies to seeing how the medium can be advantageous to their…
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Content Marketing
Where to Focus Your B2B Marketing
Econsultancy just released their August 2011 report of B2B Internet Statistics, detailing the most recent finds on online marketing, e-commerce, the Internet, and related digital media. While the report offers a lot of great findings, here are some interesting statistics that really stood out: Industry events and tradeshows remain critical for B2B marketers. In 2010, 85% of marketers invested in event…
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Social Media & Influencer Marketing
Marketers Are Saying Organic Social Media Is Dead. Don’t Believe Them.
You may have seen these articles of recent: Is Organic Social Reach Dead? The Death of Organic Social Media and Free Marketing on Facebook is Now Dead. Now What? Many of the marketers I know and respect are in agreement with this. In fact, Michael Stelzner who wrote The Death of Organic Social Media is a good friend and a leader in the industry that I admire. It’s just not the case though. I spend exactly $0 on promoting my…
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Social Media & Influencer Marketing
West vs Midwest Round II
PREAMBLE Last week, I was on a panel at The Combine – 2010 called Go West: Former Midwesterners that have moved to the Silicon Valley share their stories. I was one of four people discussing our personal stories and it set off a firestorm on Twitter and went Cat 4 when Douglas Karr posted his reactions when he recapped the Combine 2010 here.…
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Analytics & Testing
Content Marketing: The Game
Content Marketing is not rocket science, but it does require some research, skill and strategy to maximize the benefits. At its base, we ensure our clients are writing relevant, recent and frequent content about topics of interest. We ensure that we have the basics of a path to engagement – content leads to a call to action which leads to…
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Content Marketing
How to Fuel Sales with Curated Social Content
We don’t try to kid ourselves that we’re the best source of marketing and marketing technology across the Internet. We have great relationships with other sites and we promote many of our colleagues who have written amazing content over the years. We don’t look at every site as a competitor, we instead view them as resources for our audience. As…
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Sales Enablement, Automation, and Performance
Online Marketing: How Easy Is It To Do Business With You Online?
When’s the last time you tested your website to ensure every means of contact or conversion worked seamlessly? This week, I was trying to make contact with a company I wanted to do business with. Their site had only one option, a form on their contact page. Unbeknownst to them, though, the form tool they used was just an empty…
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Traffic is Relative, I Have Enough
Growing traffic. Everyone seems obsessed with getting their content out there to as many places and searches they possibly can. For a business, it’s always cool to get national or regional recognition that gets some interest flowing in your company. Is it the right traffic, though? Working in the Newspaper industry gave me a fascinating look at the ridiculous chase…
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Marketing & Sales Videos
MC Hammer 2.0 and Personal Branding
If you wanted to research a celebrity who has been able to re-energize their career through social media, my first example would be MC Hammer. Everyone has seen the Behind the Music and rise and fall of MC Hammer as a pop icon. MC Hammer has effectively utilized social media to re-insert himself into modern culture again. If you’ve been…
