This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Marketpath – Simplified Content Management
A few months ago I visited the team at Marketpath and had got a demonstration of their Software as a Service (SaaS) Content Management System (CMS) – which includes both an e-commerce and basic blogging solution. I had heard a lot about the company but it was great to finally get a demo and see what they had achieved. Matt…
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Marketing Infographics
The Rise of Mobile Advertising
Over 1 million iOS and Android devices activated everyday! There’s a reason why we spend so much time focused on Mobile Marketing. It’s not the sheer numbers, either. Behavior of consumers and businesses are changing – we read our email on mobile devices now. We research companies while we’re waiting for the next flight. We participate in social media and…
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Content Marketing
MarketSnare: The All-in-One Platform for Multi-Location Growth
For multi-location brands, marketing consistency, control, and performance often collapse under the weight of scale. Whether you manage dozens or thousands of locations, replicating successful strategies locally can feel impossible. Add in compliance requirements, outdated content, or disconnected tools—and your entire brand presence can quickly fall apart at the local level. MarketSnare MarketSnare was built to solve this exact challenge.…
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Why isn’t Networking in Every Curriculum?
This afternoon I was invited to an incredible lunch and discussion with Indiana Business College Harrison College. Indiana is well-known for having some of the finest schools in the country, and in the world, but the folks at Harrison recognize that we’re in a rapidly changing world. They are making an aggressive push to ensure that they will stay ahead…
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The Greatest Marketing Tool Ever!
No, I am going to unveil some new great and wonderful technology, website, or other marketing silver bullet that will rocket your company into super stardom. I am talking about great customer service. It seems obvious to say that. Everyone knows that great customer service is a given, but from what I have seen many companies and individuals have forgotten…
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Marketing Books
Corporate Blogging for Dummies: Triple your Blog’s Traffic with Relevant Visitors
Bob Burchfield has been a long time friend and one of the nicest guys in Indianapolis. He attends all regional events and has the region’s most comprehensive Indianapolis events calendar. Bob dropped this note to me today: Doug, I want to share with you about a little blogging project that has gotten going in the past month. One of the…
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PersonalDNA – Personality Profile
A friend of mine absolutely despises personality tests. I actually like them, but don’t feel too comfortable basing decisions upon them. I’ve had employers that utilize the testing to develop teams and to understand how the people on that team will interact with them. Being ‘officially’ trained by Development Dimensions International, I feel comfortable reviewing personality tests and not utilizing…
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Is it? Can it be? The first APUI IS here…
The APUI (Application Programming User Interface) may be here. I’ve got my eye on Yahoo! Pipes, an engine where users can filter and manipulate RSS feeds. This is just the start, though, and will be exciting to watch. I spoke about the need for this technology late last year and predicted that 2007 would be the year of GUI integration…
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Social Media & Influencer Marketing
Zendesk: How To Integrate Your Helpdesk with X (Formerly Twitter)
Social media platforms like X (formerly Twitter) have become integral to customer interaction with brands. They provide a public forum for customers to express their opinions, ask questions, and seek support. This presents both a challenge and an opportunity for businesses. The challenge lies in managing the sheer volume and velocity of customer interactions on social media. The opportunity, however,…
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Social Media Survey Part 2 – A Closer Look at Facebook
In June we conducted a brief survey to understand how owners of small businesses ( 1 – 25 employees) used social media. While there have been a number of surveys looking at how Fortune 500 firms are entering the world of social media there was little content about smaller firms. We wanted to know if smaller firms were leading or…
