This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Mobile Marketing, Messaging, and Apps
Create Mobile Themes with WPtouch Pro
In a fast moving world, it’s important that your site is optimized on all mobile devices, including phones and tablets. According to a recent infographic produced by Microsoft Tag, mobile internet usage will takeover desktop usage by the year 2014. Needless to say, your mobile site is one of your primary marketing assets in today’s world. WPtouch Pro is a…
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Content Marketing
There is Innovation Here at Silicon Prairie
I spent an amazing day as one of the judges for the annual Mira Awards. While I can’t tell you who won (you will have to attend the Mira Awards on May 15th). I can tell you there is some incredible innovation happening right here in Indiana. I was a judge in two categories Social Media and Corporate IT. That…
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Mobile Marketing, Messaging, and Apps
Two More Tips that Seth Missed on Surveys
Nicki tweeted about Seth Godin’s post: Five Tips for Surveys. I think Seth missed a couple key tips: First, please don’t survey your customers unless you’re prepared to do something with the results. Second, I’d recommend every survey process starting with a single question, “Would you recommend us?” As Seth states in his post, asking one question can often change…
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The Gap in Marketing Technology?
Many, many years ago I was an analyst at a Newspaper. Each week I compiled data from across our production and distribution systems and worked to find where there was time or money to be saved. It was a challenging job but I had good leadership and for the decade I worked there, we reduced our operating budget each year.…
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Content Marketing
Brand.net: Precision Geographic and Data-Driven Display Advertising
Yesterday I had lunch with good friend Troy Bruinsma, an accomplished sales and marketing executive. Several years ago, we worked on direct mail campaigns for Troy when he worked for a cable company. Utilizing data cleansing, his customer data, their subscription data, demographic data and a TON of work… we were able to profile their current customers and identify, by…
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Paid and Organic Search Marketing
Google Adwords: Save a couple bucks…
If you want to save a couple bucks and not have people click on YOUR ad to come to YOUR site that they happen to ALREADY be on, remember to add your site to your competitive ad filter in Google Adsense.
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Marketing & Sales Videos
Acrylic Times Elegantly Combines Newspapers and RSS
My friend Bill turned me onto MacHeist a while back. MacHeist is a great deal – they put together a bundle of applications for the Mac that you can purchase at a steep discount. If enough people purchase and enough money is raised for charity, they provide every purchaser licenses for every application in the entire package. It’s an ingenious…
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Marketing Infographics
Social Customer Service for Marketeers
Customer service IS marketing. I’ll say it again… customer service IS marketing. Because the way you treat your customers is promoted on social media, ratings and reviews every single day, your customer service is no longer an indicator of customer satisfaction, retention or value. Your customers are now a key arm to all of your marketing efforts because they share…
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Sales and Marketing Training
Analyst Firms and Resources For Researching Your Next MarTech Solution
The marketing technology (MarTech) landscape is vast, dynamic, and complex, with thousands of platforms promising to transform customer engagement, streamline operations, and drive revenue. For businesses, sales teams, marketing professionals, SaaS providers, and investors, selecting the right MarTech solution is a high-stakes decision. The wrong choice can drain budgets, disrupt workflows, demotivate and frustrate employees, or fail to deliver promised…
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Content Marketing
RIP: All Your Databases Are Belong to Matt
The technology world lost a special person yesterday, friend Matthew S. Theobald. Matt was an amazing and brilliant person, developing and designing a means to index the data of the world through the Internet. I wrote about Internous after meeting Matt after a local Smaller Indiana event last year. Matt had a vision and tirelessly pursued it. The last time…
