Social Media & Influencer Marketing
Social media and influencer marketing are powerful tools for businesses looking to engage with their target audience, build brand awareness, and drive conversions. By leveraging social media platforms and partnering with influential individuals, companies can expand their reach, establish thought leadership, and ultimately drive more sales. Key subtopics within social media and influencer marketing include social media strategy, content creation, community management, influencer identification and outreach, and performance measurement. Implementing an effective social media and influencer marketing strategy can help you connect with your audience on a deeper level, increase brand loyalty, and ultimately boost your bottom line. Check out the articles below to discover how social media and influencer marketing can help you take your business to the next level.
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Using Content Curation to Build Trust With Your Audience
I’ve been doing a lot of content curation lately; you know, the latest fashionable trend in digital content. At least, I hope it’s fashionable because it’s a wonderful development that throws a wrench in the works of automated delivery. Content…
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For Traditional Businesses, New Media Is NOT Easy
Social media is easy. SEO is easy. Blogging is easy. Stop saying it. It's not true. Technology is daunting. Conventional companies struggle with leveraging technology and newer channels to get positive results. Many abandon or avoid it altogether. Online search…
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New Media Manifesto: The 10 Rules Successful Businesses Must Follow In Today’s Era
Marketing has evolved from its humble beginnings with limited mediums like print and radio to encompass dozens of channels across television, direct mail, and billboards. Today, the digital age has ushered in thousands of platforms, primarily online, where brands interact…
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Are You an Elephant or a Butterfly?
I watched a presentation with Roger Williams , a regional non-profit owner and entrepreneur. Roger shared a fantastic business analogy; he asked, " Are you an Elephant or a Butterfly ?" Both elephants and butterflies are memorable, but they have…
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Six Degrees of Social Media Optimization
Having worked heavily in the online software industry over the last decade, I suppose it's not a surprise that more folks are seeking my advice on the development and enhancement of their platforms - especially with regard to social media.…
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Why Your Business Should Use Twitter
Many businesses continue to struggle with why they should use Twitter. Pick up a copy of Twitterville: How Businesses Can Thrive in the New Global Neighborhoods by Shel Israel. It's a fantastic book that documents the birth and growth of…
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99Designs: Unlock Your Business’s Creative Potential Quickly and Affordably
Businesses need eye-catching designs to stand out from the competition. Whether launching a new product, revamping your website, or creating a memorable brand identity, having the right design can make all the difference. That's where 99Designs comes in, offering a…
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The Business Impact of Early Adoption and Change
I'm reading Kevin Eikenberry's book, Remarkable Leadership , and I will have coffee with Kevin tomorrow. It's a fantastic book - and one chapter hit home with me on championing change . Kevin discusses change in great detail. One of…
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Influencer Marketing: Beware of the Internet Famous
A few weeks ago, I received an email from a woman asking about my book . It was a bit of a sad email - reading that a woman who wanted to buy my e-book had spent a ton of…
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Social Media Use Does Not an Expert Make
Yet again today I was invited to a handful of events - in person and via webinar - to gain exposure to a social media expert and their take on social media marketing. As I review their profiles, LinkedIn profile,…
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Navigating the Currents of Business Leadership
Rivers, like businesses, are constantly changing. Yet we often struggle to perceive this ongoing change, instead focusing on snapshots or isolated periods. This limitation in our perception can lead to misunderstandings about the true nature of rivers and organizations. Imagine…
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Let’s Hope Your Brand Doesn’t Sound Like This on X
Before you read any further, take a moment to watch the short video below. It is comedy, but it is also an uncomfortably accurate mirror for how many brands show up online. https://www.youtube.com/watch?v=tTN9We8unmU I remember the first time I saw…
