B2b
Articles Tagged b2b:
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Why Building a Free Mobile App May Be a Smart Move… Or a Risky One
Not long ago, developing a mobile app required a six-figure investment, a team of platform-specific developers, and months of testing across iOS and Android environments. Today, those barriers to entry have largely fallen away. Platforms like Flutter , React Native…
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B2B: How to Create an Effective Social Media Lead Generation Funnel
Social media is a great way to generate traffic and brand awareness but it may be quite challenging in generating B2B leads. Why is social media not as effective at serving as a B2B sales funnel and how to overcome…
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Grapes in, Champagne Out: How AI is Transforming the Sales Funnel
Behold the plight of the sales development rep ( SDR ). Young in their career and often short on experience, the SDR strives to get ahead in the sales org. Their one responsibility: recruit prospects to fill the pipeline. So…
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Plezi One: A Free Tool To Generate Leads With Your B2B Website
After several months in the making, Plezi , a SaaS marketing automation software provider, is launching its new product in public beta, Plezi One. This free and intuitive tool helps small and medium-sized B2B companies transform their corporate website into…
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Why Buyers Are Underwhelmed by B2B E-Commerce Personalization (And How To Fix It)
Customer experience has long been, and continues to be, a top priority for B2B businesses on their journey toward digital transformation. As part of this shift toward digital, B2B organizations face a complex challenge: the need to ensure both consistency…
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Clearbit: Using Real-Time Intelligence To Personalize And Optimize Your B2B Website
Digital marketers focus much of their energy on driving traffic back to their website. They invest in advertisements on social media and other mediums, develop helpful content to drive inbound leads, and optimize their website so it ranks higher in…
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Salesflare: The CRM for Small Businesses And Sales Teams Selling B2B
If you've spoken to any sales leader, implementation of a customer relationship management ( CRM ) platform is a must... and typically also a headache. The benefits of a CRM far outweigh the investment and challenges, though, when the product…
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ZoomInfo: Accelerate Your B2B Pipeline With Company Data as a Service (DaaS)
If you're selling to businesses, you know how difficult it is to find prospective companies and track down the decision-makers there... let alone understand their intent to actually purchase. B2B sales superstars are some amazing sleuths, making call after call…
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B2B Content Marketing Trends
The pandemic substantially disrupted consumer marketing trends as businesses adjusted to government actions taken to attempt to prevent the rapid spread of COVID-19. As conferences were shut down, B2B buyers moved online for content and virtual resources to assist them…
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SaaS Companies Excel at Customer Success. You Can Too… And Here’s How
Software isn’t just a purchase; it’s a relationship. As it evolves and updates to meet new technology demands, the relationship grows between software providers and the end-user—the customer—as the perpetual buying cycle continues. Software-as-a-service ( SaaS ) providers often excel…
