CRM

Articles Tagged CRM:

  • close sales leads

    5 Tips to Successfully Convert Your Online Prospect into a Client

    We shared about how incredible the Refresh app was yesterday. I found out about them when I received this infographic to share from them, How to Close a Sales Lead. The journey that they describe in the email basically starts after the lead is captured via marketing. The 5 Tips to Close a Lead Use a CRM – Of course,…

  • right on interactive customer lifecycle management

    Right On Interactive: A Disrupter in Marketing Automation

    When it comes to marketing automation, the industry is truly split. There are low-end solutions that require you to match their processes in order to be successful. These aren’t inexpensive… many cost thousands of dollars per month and basically require you to retool how your company works to match their methodology. I believe this spells disaster for many companies… who…

  • sales marketing converge

    Converge: Integrated Cloud CRM for SMB

    Customer Relationship Management systems are one of those necessary evils… unless they’re developed well. If it’s a difficult system, it requires the company to inconvenience its employees, it requires too much time and energy, and doesn’t provide you with actionable advice. Newer CRM systems are now emerging that are closely tailoring them to the internal processes that sales and marketing…

  • Lifecycle Marketing

    The Ecosystem of Lifecycle Marketing: A Detailed Analysis

    Lead generation and conversion have become paramount in today’s fast-paced, hyper-competitive business landscape. Customer loyalties are increasingly fleeting, making it crucial for businesses to understand the intricacies of the lifecycle marketing ecosystem. This article delves into the key insights provided by the infographic to shed light on this vital aspect of sales and marketing. Lead Generation and Conversion Generating and…

  • Customer Service Impact on Marketing and Business Growth

    The Power of Exceptional Customer Service: Building Reputation and Driving Business Growth

    Businesses often focus heavily on sales, marketing strategies, viral content, and online presence to attract customers. However, one fundamental aspect that can significantly impact a company’s reputation and success is often overlooked: simple customer service. This article explores how great customer service can make or break your online reputation and provides insights on leveraging it to drive business growth. The…

  • Indianapolis Colts: Make It Personal

    Indianapolis Colts

    When I was unceremoniously terminated from my position as database marketing manager at the local newspaper, it was quite a relief. Having leadership within the newspaper industry that couldn’t comprehend how the Internet would transform human behavior was infuriating and frustrating… and I was tired of battling them every day. That said, getting fired as a single father is quite…

  • CRM Data Cleanliness

    CRM: Data Cleanliness is Next to Data Godliness

    I wrote a colleague today reinforcing how important Data Cleanliness is in your CRM efforts. Says I, “Data Cleanliness is next to Data Godliness.” Says She, “Then I will be in Data Heaven!” We chuckled, but it’s no small feat. Data cleanliness and accuracy are critical for effective sales and marketing efforts. Ensuring clean and deduplicated data is essential for…

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