Cta
Articles Tagged cta:
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What is Direct Response Copywriting? How to Write Copy that Converts
Direct response copywriting is a powerful marketing technique designed to elicit immediate action from the reader. Unlike general advertising, which aims to build brand awareness, direct response copy focuses on driving a specific, measurable response—whether purchasing, signing up for a…
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The Inbound Marketing Checklist: 21 Strategies for Growth
As you can imagine, we get a lot of requests to publish infographics on Martech Zone. It's why we share infographics every week. We also ignore requests when we find infographics that simply show that the company hasn't made a…
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Check Out This Ingenious Animated GIF Email from Netflix
In many of the email best practice guides that I read, experts often discourage email marketers from developing emails with a single image. I've never been a fan of rules like this; I always think trying unique strategies is worth…
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8 Ways for You to Create Content that Creates Customers
These last few weeks, we've been analyzing all of our clients' content to identify the content that's driving the most awareness, engagement, and conversions. Every company that hopes to acquire leads or to grow their business online has to have…
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11 Bad Email Marketing Behaviors That Damage Your Reputation… And How To Avoid Them
Despite the rise of social media, messaging apps, and AI -driven communication, email remains a critical tool for marketers and sales professionals. It's direct, cost-effective, and measurable. But email is only effective when it's done right, and far too many…
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Get Started on A/B Testing With These 7 Elements
Testing continues to be proven as one of the top means for any business to increase views, clicks and conversions on their website. Building out a testing strategy for landing pages , call-to-actions , and email should be on your…
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Have You Created a Call-To-Action Button on Facebook?
I'll be honest that we don't do as much with our agency's Facebook page as we could be doing. I'm trying to improve that and have been posting more recently. Today I went to our page and noticed a message…
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How Are You Doing Compared to 400 Other Marketers?
We've been having some incredible meetings with an enterprise company recently. They have all the challenges you can think of - a small team, enterprise structure, franchises, ecommerce... the works. Over time, they've evolved with their small team to a…
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The Playbook for B2B Online Marketing
This is a fantastic infographic on the strategies of every successful business-to-business ( B2B ) online system. As we work with our customers, this is relatively close to our engagements' overall look and feel. Simply doing B2B online marketing is…
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Here’s How to Optimize Your Blog for Content Marketing
No matter what kind of content you're creating, your blog should be the central hub for all things content marketing. But how do you make sure that central nervous system is set up for success? Luckily, there are some simple tweaks…
