Articles Tagged linkedin:
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The B2B Social Media Mirage: Why It’s Not Always the Growth Engine It’s Sold To Be
Everything I’m about to say is anecdotal. However, the pattern is becoming increasingly difficult to ignore. I haven’t conducted a multi-year research study. I haven’t parsed datasets or reviewed industry-wide analytics dashboards. What I have done is listen to a…
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How to Automatically Share Your WordPress Posts to LinkedIn Using Zapier
One of my favorite tools for measuring and publishing my RSS feed or my podcasts to social media is FeedPress . Unfortunately, the platform doesn't have LinkedIn integration, though. I reached out to see if they were going to add…
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Repurpose House: Drive More Traffic and Leads With This Shareable Social Media Content Service
Businesses, including mine, are constantly creating new and amazing content for their sites - including videos, podcasts, and articles. While creation is amazing, there's typically a short lifecycle to that content over time... so the full return on investment on…
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A Comprehensive Guide To Using LinkedIn Sales Navigator
LinkedIn has revolutionized the way businesses connect with each other. Make the most out of this platform by using its Sales Navigator tool. Businesses today rely on LinkedIn to hire people across the globe, regardless of how big or small.…
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Brandmentions: Reputation Monitoring, Sentiment Analysis, and Alerts for Search and Social Media Mentions
While most marketing tech platforms for reputation monitoring and sentiment analysis are focus purely on social media, Brandmentions is a comprehensive source for monitoring any or all mentions of your brand online. Any digital property that's linked to your site…
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How I Built A Million Dollars Of B2B Business With LinkedIn Video
Video has firmly earned its place as one of the most important marketing tools, with 85% of businesses utilizing video to achieve their marketing goals. If we just look at B2B marketing, 87% of video marketers have described LinkedIn as…
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How Is Social Media Marketing Different Than Traditional Marketing?
Businesses continually adapt their strategies to reach and engage their target audiences effectively. Two major approaches have emerged: traditional marketing and social media marketing . While both aim to promote products or services, they differ significantly in their methods, reach,…
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Data-Driven Strategies Create Jedi-Level Social Ads
Star Wars describes the Force as something that flows through all things. Darth Vader tells us not to underestimate it and Obi-Wan tells Luke that it binds all things together. Looking at the social media advertising universe, it is data…
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Infographic: Brief History of Social Media Advertising
While many social media purists tout the power and reach of organic social media marketing, it's still a network that's difficult to discover without promotion. Social media advertising is a market that did not exist just a decade ago but…
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Juicer: Aggregate All Your Social Media Feeds into a Beautiful Web Page or Wall
Companies also put out some incredible content via social media or other sites that would benefit their brand on their own site. However, developing a process where every Instagram photo or Facebook update requires to be published and updated on…
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Social Media Checklist: Strategies for Each Social Media Channel for Businesses
Some businesses just need a nice checklist to work from when executing their social media strategy... so here's a great one developed by the whole brain group . It's a great, balanced approach to publishing and participating in social media…
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The A-to-Z B2B Marketing Guide to Slideshare
SlideShare is an underrated tool in the content marketer’s arsenal—particularly for B2B outreach. With over 60 million monthly users, it’s a powerful platform to build authority, generate leads, and repurpose existing content in a more visual and searchable way. The…
