Marketing
Articles Tagged marketing:
- Content Marketing
14 Logo Design Styles Characteristics That Inspire
Creating a compelling and memorable logo is essential for branding and can significantly impact a business’s ability to attract and retain customers. A well-designed logo serves as a visual representation of a company’s values, mission, and products or services. Here are some creative strategies for logo design: Color: Use vibrant colors to evoke emotions and communicate the company’s personality. Colors…
- Paid and Organic Search Marketing
Podcast: Three Key Automation Strategies To Improve A Business’s Local Marketing Results
Today, we had Shane Vaughan on the Martech Zone podcast discussing local marketing automation. Shane is the CMO of Balihoo, a company that provides local marketing automation services. Balihoo is a marketing automation platform that serves enterprise companies with local-level marketing needs, like franchises, retail distribution, or local service companies. Clients include 1800Doctors.com, Geico, and MattressFirm, to name a few.…
- Social Media & Influencer Marketing
10 Takeaways From Gary Vaynerchuk’s Speech On Customer Retention and the ROI of Social Media
I’m not sure I’ve heard a speech that more closely matched the way we work with our customers. Like many of the other folks I respect in the online marketing industry, Gary Vaynerchuk isn’t just blowing smoke with theory… he’s aggressively applied, tested, and fine-tuned his approaches to online marketing – and succeeded. This is a matter-of-fact style speech (warning:…
- Event Marketing
Event Planning and Marketing Blueprint
When I think back on some of the incredible events I’ve attended – Webtrend’s Engage, ExactTarget’s Connections, Social Media Marketing World, and BlogWorld Expo – I’m always blown away by the number of moving parts and how seamlessly these organizations put them together. I am not an event planner. I can barely juggle more than a client at a time,…
- Paid and Organic Search Marketing
Who’s Your Search Engine Marketing Villain?
It doesn’t matter how much initial education you put into a new engagement, a Search Engine Marketing Villain will pop up when you least expect it. I have identified a short list of the Villains that we seem to come across when engaging new prospects. Can you relate to any of these? Lack of Goals Don’t Tell How Much You Want…
- Content Marketing
The Marketing Genius of Jim Irsay
On Sunday, the Indianapolis Colts defeated the Tennessee Titans to become the AFC South Champions. Before the game, however, Colts owner Jim Irsay ran an absolutely brilliant marketing campaign over Twitter. In case you weren’t up on the details, let’s review Irsay’s tweets from December 31st: TO WIN A PRIUS AND $4K—At 1:15pm this Sunday there will be a black…
- Content Marketing
Are You an Elephant or a Butterfly?
I watched a presentation with Roger Williams, a regional non-profit owner and entrepreneur. Roger shared a fantastic business analogy; he asked, “Are you an Elephant or a Butterfly?” Both elephants and butterflies are memorable, but they have distinct differences. Elephants Elephants, though not conventionally beautiful, embody strength and resilience. Their journey, often through muddy and challenging terrains, symbolizes the gritty…
- Sales and Marketing Training
Navigating the Currents of Business Leadership
Rivers, like businesses, are constantly changing. Yet we often struggle to perceive this ongoing change, instead focusing on snapshots or isolated periods. This limitation in our perception can lead to misunderstandings about the true nature of rivers and organizations. Imagine a river’s journey from its source to the sea. It encounters various challenges and changes along its course – much…
- Marketing Books
Starbucked: Get Inspired But Don’t Follow Formulas
In the world of business, conventional wisdom often dictates that success hinges on a carefully crafted formula. However, Taylor Clark’s insightful book Starbucked challenges this notion by delving into Starbucks’s unconventional rise. The coffee giant’s journey, riddled with unexpected twists and turns, demonstrates that there is no one-size-fits-all recipe for achieving greatness. One of the most striking aspects of Starbucks’…
- Marketing Books
Wikinomics: How Mass Collaboration Changes Everything
This groundbreaking book, written by Don Tapscott and Anthony D. Williams, explores the revolutionary impact of collaboration and participation on businesses, economies, and society as a whole. Published in 2006, it remains a critical read for sales and marketing professionals who wish to stay ahead of the curve in an increasingly connected and collaborative world. The authors argue that the…
