Marketing

Articles Tagged marketing:

  • Social Media & Influencer MarketingGary Vaynerchuk Keynote: Social media ROI and Retention

    10 Takeaways From Gary Vaynerchuk’s Speech On Customer Retention and the ROI of Social Media

    I’m not sure I’ve heard a speech that more closely matched the way we work with our customers. Like many of the other folks I respect in the online marketing industry, Gary Vaynerchuk isn’t just blowing smoke with theory… he’s aggressively applied, tested, and fine-tuned his approaches to online marketing – and succeeded. This is a matter-of-fact style speech (warning:…

  • Paid and Organic Search MarketingSearch Engine Marketing Villain

    Who’s Your Search Engine Marketing Villain?

    It doesn’t matter how much initial education you put into a new engagement, a Search Engine Marketing Villain will pop up when you least expect it. I have identified a short list of the Villains that we seem to come across when engaging new prospects. Can you relate to any of these? Lack of Goals Don’t Tell How Much You Want…

  • Content Marketingirsay

    The Marketing Genius of Jim Irsay

    On Sunday, the Indianapolis Colts defeated the Tennessee Titans to become the AFC South Champions. Before the game, however, Colts owner Jim Irsay ran an absolutely brilliant marketing campaign over Twitter. In case you weren’t up on the details, let’s review Irsay’s tweets from December 31st: TO WIN A PRIUS AND $4K—At 1:15pm this Sunday there will be a black…

  • Content MarketingAre you an elephant or butterfly?

    Are You an Elephant or a Butterfly?

    I watched a presentation with Roger Williams, a regional non-profit owner and entrepreneur. Roger shared a fantastic business analogy; he asked, “Are you an Elephant or a Butterfly?” Both elephants and butterflies are memorable, but they have distinct differences. Elephants Elephants, though not conventionally beautiful, embody strength and resilience. Their journey, often through muddy and challenging terrains, symbolizes the gritty…

  • Advertising TechnologyDepositphotos 13216383 m 2015

    Keep Your Promises

    A friend was telling me a story the other day. She’d felt she’d been burned by a company she’d been doing business with and needed to vent about it. Several months ago, when the relationship began, they’d sat down and agreed on how they’d work together, outlining who’d do what and when. Things looked pretty good at first. But as…

  • Sales and Marketing TrainingBusiness and Marketing as a River

    Navigating the Currents of Business Leadership

    Rivers, like businesses, are constantly changing. Yet we often struggle to perceive this ongoing change, instead focusing on snapshots or isolated periods. This limitation in our perception can lead to misunderstandings about the true nature of rivers and organizations. Imagine a river’s journey from its source to the sea. It encounters various challenges and changes along its course – much…

  • Marketing BooksStarbucked: Inspiration versus Formula

    Starbucked: Get Inspired But Don’t Follow Formulas

    In the world of business, conventional wisdom often dictates that success hinges on a carefully crafted formula. However, Taylor Clark’s insightful book Starbucked challenges this notion by delving into Starbucks’s unconventional rise. The coffee giant’s journey, riddled with unexpected twists and turns, demonstrates that there is no one-size-fits-all recipe for achieving greatness. One of the most striking aspects of Starbucks’…

  • Marketing BooksWikinomics: How Mass Collaboration Changes Everything

    Wikinomics: How Mass Collaboration Changes Everything

    This groundbreaking book, written by Don Tapscott and Anthony D. Williams, explores the revolutionary impact of collaboration and participation on businesses, economies, and society as a whole. Published in 2006, it remains a critical read for sales and marketing professionals who wish to stay ahead of the curve in an increasingly connected and collaborative world. The authors argue that the…

  • Social Media & Influencer MarketingAll Products Are Conversations

    All Products Are Conversations

    Hugh MacLeod, the cartoonist and writer, has a way of distilling big truths into deceptively simple visuals. One of his most enduring pieces features a small, purple sphere surrounded by a cloud of black dots, accompanied by the caption: All products are conversations. It’s a powerful visual metaphor that continues to resonate deeply within the marketing world. At first glance,…

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