Ml
Articles Tagged ml:
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TinEye: How To Do A Reverse Image Search
As more and more blogs and websites are published daily, a common concern is the theft of images that you have purchased or created for your personal or professional use. TinEye, a reverse image search engine, allows users to search…
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The Key to Understanding And Personalizing the Consumer Journey Is Context
Every marketer knows that understanding consumer needs is critical for business success. Today’s audiences are more conscious about where they shop, partly because they have so many choices available, but also because they want to feel like brands align with…
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Google Analytics 4: What Marketers Need To Know… And Do… Today!
On July 1, 2023 , standard Universal Analytics ( UA ) properties will stop processing data and Google Analytics users are being advised to migrate to Google Analytics 4 ( GA4 ). It's critical that you immediately integrate Google Analytics…
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Airgram: Improve Your Meeting Productivity By Automating Your Marketing and Client Meeting Notes
With Elon Musk's purchase of Twitter, he's been forced to take some drastic actions to cut costs, increase employee productivity, and protect the future of the platform. It should come as no surprise that a leaked internal memo from Musk…
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What’s the Difference Between AI and Machine Learning?
Terms like Artificial Intelligence ( AI ) and Machine Learning ( ML ) are no longer reserved for data scientists or Silicon Valley insiders. They’ve entered boardrooms, marketing strategies, customer service workflows, and sales dashboards. But while these technologies are…
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The Rise of People-Based Marketing and Advertising
Marketing has evolved significantly from mass communication to highly targeted, personalized engagement. The rise of people-based marketing represents a new frontier where businesses can connect with their customers on a deeply personal level, delivering value through relevant, tailored messaging. In…
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10 Modern Technologies That Are Transforming Digital Marketing
The infographic below utilizes the term disruption but sometimes the word disruption has a negative connotation. I don't believe digital marketing today is being disrupted by any modern technology, I believe it's being transformed by it. Marketers who adapt and…
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A Comparative Analysis of Google and Facebook’s Privacy Approaches
Google and Facebook stand as titans, each wielding significant influence over the digital landscape. This may sound a bit negative, but I believe both companies have forgotten their core principles to be a valued asset to their consumers and they're…
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6 Steps to Get Customer Data Platform (CDP) Buy-in With Your C-Suite
It would be easy to assume that in the current frighteningly uncertain era, CxOs aren’t ready to make major investments in data-driven marketing and company operations. But surprisingly, they’re still interested, and it might be because they were already expecting…
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Why Sales and Marketing Teams Need Cloud ERP
Marketing and sales leaders are integral components in driving company revenue. The marketing department is vital in promoting the business, detailing its offerings, and establishing its differentiators. Marketing also generates interest in the product and creates leads or prospects. In…