Why GDPR Is Good for Digital Advertising

A broad legislative mandate called the General Data Protection Regulation, or GDPR, came into effect May 25th. The deadline had many digital advertising players scrambling and many more worried. GDPR will exact a toll and it will bring about change, but it’s change digital marketers should welcome, not fear. Here’s why: End Of Pixel/Cookie-Based Model Is Good For The Industry The reality is that this was long overdue. Companies have been dragging their feet, and

How OTT Technology Is Taking Over Your TV

If you have ever binge-watched a TV series on Hulu or viewed a movie on Netflix, then you’ve used over-the-top content and may have not even realized it. Typically referred to as OTT in the broadcast and technology communities, this type of content circumvents traditional cable TV providers and uses the Internet as a vehicle to stream content like the latest episode of Stranger Things or at my house, it’s Downton Abbey. Not only does OTT

Television’s Dynamic Evolution Continues

As digital advertising methods proliferate and morph, companies funnel more money into television advertising to reach viewers who spend 22-36 hours watching TV every week. Despite what the advertising industry rumblings might lead us to believe over the past few years citing the decline of television as we know it, television advertising is instead alive, well, and producing solid results. In a recent MarketShare study that analyzed advertising performance across industry and media outlets like

Please Explain Industry Jargon and Acronyms

I just read a press release from a company that was targeting marketing technology folks like myself. In that press release, they mentioned: OTT, PaaS solution, IPTV, AirTies hybrid OTT, and OTT video service platform, OTT video services platform provider, over-the-top video delivery through an integrated media management system, hybrid demo of OTT, digital video broadcasting (dvb-t), AirTies Air 7320 hybrid set-top box, IP Multimedia Product Line, set-top boxes that support integrated OTT solutions for