Personalization
Articles Tagged personalization:
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Advertising Technology
Artificial Intelligence (AI) And The Revolution Of Digital Marketing
Digital marketing is the core of every ecommerce business. It’s used to bring in sales, increase brand awareness, and reach new customers. However, today’s market is saturated, and e-commerce businesses must work hard to beat the competition. Not only that—they should also keep track of the latest technology trends and implement marketing techniques accordingly. One of the latest technological innovations that…
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E-commerce and Retail
3 Powerful Examples of How to use Mobile App Beacon Technology to Boost Retail Sales
Too few businesses are taking advantage of the untapped possibilities of integrating beacon technology into their apps to increase personalization and the chances of closing a sale ten-fold using proximity marketing vs traditional marketing channels. While the beacon technology revenue was 1.18 billion US dollars in 2018, it’s estimated to reach a 10.2 billion US dollars market by 2024. Global Beacon…
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Advertising Technology
Digital Marketing Trends & Predictions
Precautions made by companies during the pandemic significantly disrupted the supply chain, consumer buying behavior, and our associated marketing efforts this last couple of years. In my opinion, the greatest consumer and business changes happened with online shopping, home delivery, and mobile payments. For marketers, we saw a dramatic shift in the return on investment in digital marketing technologies. We…
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Customer Data Platforms
How To Increase Holiday Season Engagement And Sales With Email List Segmentation
Your email list segmentation plays a crucial role in the success of any email campaign. But what can you do to make this important aspect work in your favor during the holidays – the most lucrative time of the year for your business? The key to segmentation is data… so starting to capture that data months before the holiday season is…
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Analytics & Testing
3 Lessons from Truly Customer-Centric Companies
Collecting customer feedback is the obvious first step in providing optimal customer experiences. But it’s only the first step. Nothing is accomplished unless that feedback drives some kind of action. Too often feedback is collected, aggregated into a database of responses, analyzed over time, reports are generated, and eventually a presentation is made recommending changes. By then the customers who…
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Advertising Technology
Influ2: A Person-Based Account-Based Marketing (ABM) Advertising Platform
Accounts don’t make decisions, people do. A successful Account-Based Marketing (ABM) program goes after accounts on the strategic level but speaks to people on the execution level. Influ2 defines this as a high-resolution ABM program where the key features include: Drill to the buying group. Go beyond choosing the target accounts: research specific decision-makers comprising buying groups of your target accounts.…
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Artificial Intelligence
Customer-First E-Commerce: Smart Solutions for the One Thing You Can’t Afford To Get Wrong
The pandemic-era pivot toward e-commerce has come with shifted consumer expectations. Once a value-add, online offerings have now become a primary client touchpoint for most retail brands. And as the main funnel of customer interactions, the importance of virtual customer support is at an all time high. E-commerce customer service comes with new challenges and pressures. First, at-home customers are…
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Content Marketing
Composable: Delivering on the Personalization Promise
The promise of personalization has failed. For years we’ve been hearing about its incredible benefits, and marketers looking to capitalize on it have bought into pricey and technically complicated solutions, only to discover too late that, for most, the promise of personalization is little more than smoke and mirrors. The problem starts with how personalization has been viewed. Positioned as…
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Content Marketing
Top 3 Tech Strategies for Publishers in 2021
The past year has been difficult for publishers. Given the chaos of COVID-19, elections, and social turmoil, more people have consumed more news and entertainment over the last year than ever before. But their skepticism of the sources providing that information has also reached an all-time high, as the rising tide of misinformation pushed trust in social media and even…
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Customer Data Platforms
Cheetah Digital: How to Engage Customers In The Trust Economy
Consumers have built up a wall to protect themselves against bad actors, and have raised their standards for the brands they spend their money with. Consumers want to purchase from brands who not only demonstrate social responsibility, but who also listen, request consent, and take their privacy seriously. This is what’s called the trust economy, and it’s something all brands should…
