Personalization

Articles Tagged personalization:

  • Customer Data PlatformsBuyers Are Underwhelmed By B2B E-Commerce Personalization

    Why Buyers Are Underwhelmed by B2B E-Commerce Personalization (And How To Fix It)

    Customer experience has long been, and continues to be, a top priority for B2B businesses on their journey toward digital transformation. As part of this shift toward digital, B2B organizations face a complex challenge: the need to ensure both consistency and quality across the online and offline purchase experiences. Yet, despite organizations’ best efforts and sizable investments in digital and…

  • Analytics & TestingClarabridge: Actionable Insights from Every Customer Interaction

    Clarabridge: Actionable Insights from Every Customer Interaction

    As consumer expectations for customer service increase, companies must take action to ensure their customer experience remains commensurate. 90% of Americans consider customer service when deciding whether to do business with a company. American Express It can be difficult to deliver on this objective as the sheer volume of available feedback can be overwhelming, causing Customer Experience (CX) teams to…

  • Advertising TechnologyArtificial Intelligence (AI) and Digital Marketing

    Artificial Intelligence (AI) And The Revolution Of Digital Marketing

    Digital marketing is the core of every ecommerce business. It’s used to bring in sales, increase brand awareness, and reach new customers.  However, today’s market is saturated, and e-commerce businesses must work hard to beat the competition. Not only that—they should also keep track of the latest technology trends and implement marketing techniques accordingly.  One of the latest technological innovations that…

  • E-commerce and RetailRetail Mobile App Beacon Technology Examples

    3 Powerful Examples of How to use Mobile App Beacon Technology to Boost Retail Sales

    Too few businesses are taking advantage of the untapped possibilities of integrating beacon technology into their apps to increase personalization and the chances of closing a sale ten-fold using proximity marketing vs traditional marketing channels. While the beacon technology revenue was 1.18 billion US dollars in 2018, it’s estimated to reach a 10.2 billion US dollars market by 2024. Global Beacon…

  • Advertising TechnologyDigital Marketing Trends and Predictions

    Digital Marketing Trends & Predictions

    Precautions made by companies during the pandemic significantly disrupted the supply chain, consumer buying behavior, and our associated marketing efforts this last couple of years. In my opinion, the greatest consumer and business changes happened with online shopping, home delivery, and mobile payments. For marketers, we saw a dramatic shift in the return on investment in digital marketing technologies. We…

  • Customer Data PlatformsEmail List Segmentation for the Holidays

    How To Increase Holiday Season Engagement And Sales With Email List Segmentation

    Your email list segmentation plays a crucial role in the success of any email campaign. But what can you do to make this important aspect work in your favor during the holidays – the most lucrative time of the year for your business? The key to segmentation is data… so starting to capture that data months before the holiday season is…

  • Analytics & TestingLessons From Customer Centric Companies

    3 Lessons from Truly Customer-Centric Companies

    Collecting customer feedback is the obvious first step in providing optimal customer experiences. But it’s only the first step. Nothing is accomplished unless that feedback drives some kind of action. Too often feedback is collected, aggregated into a database of responses, analyzed over time, reports are generated, and eventually a presentation is made recommending changes. By then the customers who…

  • Artificial IntelligenceCustomer-First Ecommerce Technologies

    Customer-First E-Commerce: Smart Solutions for the One Thing You Can’t Afford To Get Wrong

    The pandemic-era pivot toward e-commerce has come with shifted consumer expectations. Once a value-add, online offerings have now become a primary client touchpoint for most retail brands. And as the main funnel of customer interactions, the importance of virtual customer support is at an all time high. E-commerce customer service comes with new challenges and pressures. First, at-home customers are…

  • Content MarketingComposable by Myplanet - Personalization Framework for Ecommerce

    Composable: Delivering on the Personalization Promise

    The promise of personalization has failed. For years we’ve been hearing about its incredible benefits, and marketers looking to capitalize on it have bought into pricey and technically complicated solutions, only to discover too late that, for most, the promise of personalization is little more than smoke and mirrors.  The problem starts with how personalization has been viewed. Positioned as…

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