Personalization
Articles Tagged personalization:
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Infographic: What is Account-Based Marketing?
Account-Based Marketing is strategic approach to business marketing in which an organization considers and targets prospect or customer accounts based on the likelihood of them doing business with the company. This is typically based on an ideal customer profile (…
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Consumers Prefer Choice and Interactivity… even with Video
There are three basic types of sites that organizations publish for their company: Brochure - a static website that's simply a showcase for visitors to check out. Dynamic - a consistently updated site that provides news, updates, and other media.…
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Personalizing the Customer’s Shopping Journey
Tailoring the shopping experience to individual consumers isn’t a new idea. Just think about the feeling you get when you visit a local restaurant and the waitress remembers your name and your usual . It feels good, right? Personalization is…
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Personalization is not Automated
Direct responses via email, Facebook and Twitter are getting more and more sophisticated, allowing people to substitute strings in their messaging. Software applications make the mistake of calling this personalization . This is not personalization. 1.webp" class="s3-link"> This is customization…
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Be Careful When Comparing Apples to Apple Trees
Good friend Scott Monty shared some data from McKinsey on research providing the following statistic: Email is actually 40X more effective than Facebook or Twitter for acquiring new customers. 40%! Whenever I see a statistic like that, I'm intrigued and…
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Your Content Stinks Because It’s Missing These Elements
Industry report after report continues to purport the fact that hyper-relevance and personalization are absolute keys to increasing conversion rates. So why then do content marketers continue to write general drivel that is just like everyone else's drivel? Last night…
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40Nuggets: Engage and Convert without Annoying Visitors
There are a ton of tools on the market to help you increase conversions - including popup signup forms, exit intent forms, targeted landing pages, online chat, and registration forms. If you're incorporating each of these, there's a chance that…
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The Impact of Cross-Device Journeys and Real-Time Personalization
Are you tired of the terms omnichannel and customer journey yet? You better not be, because the evidence is becoming absolutely clear that these are critical terms in today's marketing ecosystem. What is Omnichannel Marketing? Omnichannel marketing is the use…
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The Key to Your Brand Regaining Control is Personalization
Every prospect and customer are motivated differently, arrive at your business through different mediums, with different levels of intent, are seeking different information, are at different stages of the customer journey , and expect to immediately find what they need.…
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How Ink Factory’s Graphic Recordings Make Meetings, Events, and Presentations Unforgettable
Capturing—and keeping—your audience’s attention is more challenging than ever. Whether you're hosting a corporate training, delivering a keynote, or pitching a bold new idea, it’s not enough to present content—you have to make it stick. That’s where Ink Factory comes…
