Personalization
Articles Tagged personalization:
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Consumers Prefer Choice and Interactivity… even with Video
There are three basic types of sites that organizations publish for their company: Brochure – a static website that’s simply a showcase for visitors to check out. Dynamic – a consistently updated site that provides news, updates, and other media. Interactive – a site that offers the visitor to navigate and interact how they wish. Examples of interactivity that we’ve…
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Personalizing the Customer’s Shopping Journey
Tailoring the shopping experience to individual consumers isn’t a new idea. Just think about the feeling you get when you visit a local restaurant and the waitress remembers your name and your usual. It feels good, right? Personalization is about recreating that personal touch, showing the customer that you understand and care about her. Technology may enable personalization tactics, but…
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Amplero: A Smarter Way to Reduce Customer Churn
When it comes to reducing customer churn, knowledge is power especially if it’s in the form of rich behavioral insight. As marketers we do everything we can to understand how customers behave and why they leave, so that we can get prevent it. But what marketers often get is a churn explanation rather than a true prediction of churn risk.…
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Personalization is not Automated
Direct responses via email, Facebook and Twitter are getting more and more sophisticated, allowing people to substitute strings in their messaging. Software applications make the mistake of calling this personalization. This is not personalization. This is customization, not personalization… and it must be done carefully. If it’s not, it can be deemed as insincere. If you wish to personalize a…
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Be Careful When Comparing Apples to Apple Trees
Good friend Scott Monty shared some data from McKinsey on research providing the following statistic: Email is actually 40X more effective than Facebook or Twitter for acquiring new customers. 40%! Whenever I see a statistic like that, I’m intrigued and have to run to the source to read more. I quickly navigated from Scott’s post back to the McKinsey report,…
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Your Content Stinks Because It’s Missing These Elements
Industry report after report continues to purport the fact that hyper-relevance and personalization are absolute keys to increasing conversion rates. So why then do content marketers continue to write general drivel that is just like everyone else’s drivel? Last night I did a presentation at a local Sparks event and I called it: Your Content Sucks. Exactly Like You Wanted…
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40Nuggets: Engage and Convert without Annoying Visitors
There are a ton of tools on the market to help you increase conversions – including popup signup forms, exit intent forms, targeted landing pages, online chat, and registration forms. If you’re incorporating each of these, there’s a chance that you’re bombarding your visitor rather than simply helping them take the next step in their conversion path. 40Nuggets allows you…
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The Impact of Cross-Device Journeys and Real-Time Personalization
Are you tired of the terms omnichannel and customer journey yet? You better not be, because the evidence is becoming absolutely clear that these are critical terms in today’s marketing ecosystem. What is Omnichannel Marketing? Omnichannel marketing is the use of a variety of channels to market to prospects and customers. Channels may include one or more media or devices…
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The Key to Your Brand Regaining Control is Personalization
Every prospect and customer are motivated differently, arrive at your business through different mediums, with different levels of intent, are seeking different information, are at different stages of the customer journey, and expect to immediately find what they need. There’s nothing more frustrating than getting held up when you’re trying to take the next step. Perhaps it’s something as simple…
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How Ink Factory’s Graphic Recordings Make Meetings, Events, and Presentations Unforgettable
Capturing—and keeping—your audience’s attention is more challenging than ever. Whether you’re hosting a corporate training, delivering a keynote, or pitching a bold new idea, it’s not enough to present content—you have to make it stick. That’s where Ink Factory comes in, offering a powerful visual tool that transforms live content into vibrant, memorable illustrations through the art of graphic recording.…
