Personalization

Articles Tagged personalization:

  • Email Marketing & Automationpersonalization

    Personalization is not Automated

    Direct responses via email, Facebook and Twitter are getting more and more sophisticated, allowing people to substitute strings in their messaging. Software applications make the mistake of calling this personalization. This is not personalization. This is customization, not personalization… and it must be done carefully. If it’s not, it can be deemed as insincere. If you wish to personalize a…

  • Email Marketing & Automationapples apple tree

    Be Careful When Comparing Apples to Apple Trees

    Good friend Scott Monty shared some data from McKinsey on research providing the following statistic: Email is actually 40X more effective than Facebook or Twitter for acquiring new customers. 40%! Whenever I see a statistic like that, I’m intrigued and have to run to the source to read more. I quickly navigated from Scott’s post back to the McKinsey report,…

  • Content Marketingstinks

    Your Content Stinks Because It’s Missing These Elements

    Industry report after report continues to purport the fact that hyper-relevance and personalization are absolute keys to increasing conversion rates. So why then do content marketers continue to write general drivel that is just like everyone else’s drivel? Last night I did a presentation at a local Sparks event and I called it: Your Content Sucks. Exactly Like You Wanted…

  • Analytics & Testing40Nuggets

    40Nuggets: Engage and Convert without Annoying Visitors

    There are a ton of tools on the market to help you increase conversions – including popup signup forms, exit intent forms, targeted landing pages, online chat, and registration forms. If you’re incorporating each of these, there’s a chance that you’re bombarding your visitor rather than simply helping them take the next step in their conversion path. 40Nuggets allows you…

  • Analytics & Testingcross device customer journey

    The Impact of Cross-Device Journeys and Real-Time Personalization

    Are you tired of the terms omnichannel and customer journey yet? You better not be, because the evidence is becoming absolutely clear that these are critical terms in today’s marketing ecosystem. What is Omnichannel Marketing? Omnichannel marketing is the use of a variety of channels to market to prospects and customers. Channels may include one or more media or devices…

  • Content Marketingpersonalization

    The Key to Your Brand Regaining Control is Personalization

    Every prospect and customer are motivated differently, arrive at your business through different mediums, with different levels of intent, are seeking different information, are at different stages of the customer journey, and expect to immediately find what they need. There’s nothing more frustrating than getting held up when you’re trying to take the next step. Perhaps it’s something as simple…

  • Event MarketingInk Factory: Graphic Recordings

    How Ink Factory’s Graphic Recordings Make Meetings, Events, and Presentations Unforgettable

    Capturing—and keeping—your audience’s attention is more challenging than ever. Whether you’re hosting a corporate training, delivering a keynote, or pitching a bold new idea, it’s not enough to present content—you have to make it stick. That’s where Ink Factory comes in, offering a powerful visual tool that transforms live content into vibrant, memorable illustrations through the art of graphic recording.…

  • Marketing Infographicsgenerate leads marketing automation

    4 Elements to Drive Lead Generation with Marketing Automation

    Research from Venturebeat’s marketing automation study indicates that, aside from the differentiating the features of each platform, the biggest challenge of marketing automation for business is understanding how it fits into their organization. Perhaps that’s the issue… companies are trying to fit marketing automation rather than finding a platform that already matches their internal processes, strengths and resources. I’m weary…

  • E-commerce and Retail5 Key Website Metric Categories

    Can Too Much Personalization be Hurting Your Business?

    Personalization, dynamic content, remarketing, IP tracking… we all know that consumers appreciate and respond well to personalized messaging and experiences, but can retailers go too far? Accenture released results of their personalization survey that says YES. Consumer Personalization Survey Overview The Accenture Personalization Survey examined customer expectations around a personalized shopping experience and identified the types of retail technologies, tailored…

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