Privacy
Articles Tagged privacy:
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Lessons Learned: Social Media Platforms and Blockchain Mass Adoption
The inception of blockchain as a solution to secure data is a welcome change. All the more now, as social media platforms have leveraged their pervasive presence to abuse people’s privacy constantly. It is a fact. A fact that has attracted massive public outcry in the last few years. Just last year itself, Facebook came under heavy fire for misusing the personal…
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Cheetah Digital: How to Engage Customers In The Trust Economy
Consumers have built up a wall to protect themselves against bad actors, and have raised their standards for the brands they spend their money with. Consumers want to purchase from brands who not only demonstrate social responsibility, but who also listen, request consent, and take their privacy seriously. This is what’s called the trust economy, and it’s something all brands should…
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How Publishers Can Prepare A Tech Stack To Reach An Increasingly Fragmented Audience
2021 will make it or break it for publishers. The coming year will double the pressure on media owners, and only the savviest players will stay afloat. Digital advertising as we know it is coming to an end. We are moving to a much more fragmented marketplace, and publishers need to rethink their place in this ecosystem. Publishers will face…
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Apple iOS 14: Data Privacy and the IDFA Armageddon
At WWDC this year, Apple announced the depreciation of the iOS Users’ Identifier for Advertisers (IDFA) with the release of iOS 14. Without a doubt, this is the biggest change in the mobile app advertising ecosystem in the past 10 years. For the advertising industry, IDFA removal will upend and potentially close companies, while creating a tremendous opportunity for others.…
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Jeeng: 3 Steps to a Strong Digital Strategy for Publishers that Drive Engagement & Revenue
As consumers have moved increasingly to online news consumption and have many more options available, print publishers have seen their revenue plummet. For many, it’s been tough to adapt to a digital strategy that actually works. Paywalls have been mostly a disaster, driving subscribers away toward the abundance of free content. Display ads and sponsored content have helped, but direct-selling…
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Prioritizing User Privacy in Platform Development and Licensing: A Guide for Leaders in Marketing and Technology
Digital privacy concerns are at the forefront of consumers’ minds. Whether you’re a solutions provider, MarTech professional, or business… we all play a pivotal role in shaping the ethical landscape of platform development as it concerns privacy. As our industries fail to respect the rights of our users, there’s more and more pressure to legislate consumer protections with the government,…
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Somewhere Between SPAM and Creepy Lies Transparency
Recent weeks have been eye-opening for me regarding the data scandals reported in mainstream news. I’ve honestly been taken aback by many of my peers in the industry and their knee-jerk reaction and response to how Facebook data was harvested and utilized for political purposes during the most recent campaign. Some History on Presidential Campaigns and Data: 2008 – I…
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Website Privacy Standards
Marty and I were up at the Social Media Club in Chicago held by the good folks at Edelman. The topic was Transparency in Social Media and the panelists were Tom Chernaik, CEO of Cmp.ly, Michael Kiefer, GM at BrandProtect, Rich Sharp, SVP of Digital Health Group Edelman and Roula Amire, Managing Editor of Ragan.com. The discussion focused on the…
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Rant: The Online Piracy Market
The music industry and piracy, the movie industry and torrents, newspapers and online news. What do all these have in common? Supply, demand and a shifting market. I’m a big fan of capitalism and lean quite a bit to the libertarian side of the political spectrum. I believe that free markets almost always find the right direction to move to.…
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What Digital Technology is Killing
The digital age has ushered in significant transformations, rendering several technologies obsolete while simultaneously revolutionizing others. This infographic video from Eric Qualman lists almost 50 different technologies that are now obsolete or transformed by digital media. Research for Eric’s newest book, Digital Leader, spurred this list. Wrist Watches: Once essential for timekeeping, wristwatches have become more of a fashion statement…
